Seedtag the leader in contextual advertising in EMEA and LATAM, and Nielsen, the audience measurement expert, today reveal research that shows that contextual advertising boosts consumer interest by as much as 32%, versus the traditionally used demographic targeting. For this research, [...]

Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today (4th May) reported that buying of high-quality, third-party audience data increased 40% in EMEA and 25% globally from 2020 to 2021. The data was [...]

Permutive, an audience platform purpose-built for publishers and advertisers, which enables media to be traded in a privacy-safe way, has hired Husna Grimes as VP of global privacy. Husna will head up the company’s global efforts to lead the publishing [...]

Illuma Technology, the contextual AI specialist, has appointed a global partnerships director to meet the growing demand for its first-party data solutions Retail media expert Nigel Ponder spearheads Illuma’s growth in audience modelling; supporting first-party data owners as they move away [...]

Privacy-first contextual intelligence platform NumberEight and digital audio advertising platform AdTonos have announced a cross-media partnership aimed at expanding contextual targeting capabilities for audio advertising, including in-game audio advertising. The world of digital advertising is going through an audio renaissance. The [...]

smartclip, the ad tech platform of RTL Group, has introduced smart Audiences, the next generation targeting solution that addresses the growing demand for non-intrusive targeting practices. smart Audiences integrates two proven cornerstones of identity-safe advertising in a streamlined offering: socio-demographic online [...]

In this contributed article written for ExchangeWire in association with Fifty, Robert Webster, founder of Canton Marketing Solutions, outlines the current state of play in contextual and how next-generation solutions are set to revolutionise media planning and buying in years [...]

Taboola, (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, today (29 November) announced a multi-year renewal of their partnership with Future – the global platform for specialist media that reaches [...]

Cavai, the leading conversational advertising cloud, have launched an innovative campaign with PepsiCo’s potato crisps brand Lay’s® in the Benelux, leveraging creative, conversational formats at scale within targeted content online thanks to a unique combination of its conversational formats and [...]

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today (6 October) announced the impressive results of its 2021 campaign with pet food company Lily’s Kitchen, which has reached over 1.1 [...]