In today's ExchangeWire news digest: secret talks between Apple and Facebook to "build a business together" revealed; Unity turns down AppLovin's unsolicited purchase offer; and Nexstar to acquire the CW Network.   Apple and Facebook secret talks revealed A report from the Wall [...]

This week: the CMA approves a merger between Warner Bros. Discovery and BT Group, Alibaba shutters its online retailer Tmall... It's been a week of real highs and lows across the ad tech sector. In the UK, the Competition and Markets [...]

In today's ExchangeWire news digest: the CMA approves a merger between Warner Bros. Discovery and BT Group; Twitter reveals the financial cost of Musk's scrapped takeover; and a tech-licensing deal between the University of Manchester and a Chinese firm is [...]

In today's ExchangeWire news digest: Amazon strikes a three-year deal to broadcast live European Champions League games in the UK; Meta rolls out digital collectibles on Facebook with a small group of US creators; and Klarna's valuation crashes to its [...]

In today’s ExchangeWire news digest: billionaire Elon Musk threatens to walk away from his planned purchase of Twitter; Apple store workers in Maryland prepare for their first in-person union election; and the UK’s markets watchdog launches a probe into BT [...]

In this exclusive Q&A, Carl Thomas Petterson, outgoing digital sales manager at NENTGroup, talks to ExchangeWire about the pandemic’s impact on broadcast TV, how linear publishers are adapting to continue to monetise their content, and how publisher revenue models may [...]

Silverbullet has announced it has signed a contract with media measurement company, RSMB, as it continues to enhance and expand its expert offering to the broadcaster industry. Silverbullet is excited to partner with RSMB to transform their data and technology [...]

Since its inception in 2019, TheViewPoint has established itself as one of the top publisher-facing ad monetisation platforms on the market, and is now a leading technology provider for broadcasters in North America, Latin America, and Europe. Alexander Groysman brings to [...]

smartclip, Europe’s largest open ad tech platform for broadcasters and streaming services, have published a comprehensive white paper, entitled "Addressable TV Advertising: New Opportunities for International Advertisers to Reach European Audiences", which provides a framework for advertisers based on the [...]

In this exclusive article, Charlie Glyn, ad technology lead at Channel 4 and The Wires Global 2021 judge, questions the notion that traditional TV is out-of-date, and outlines the advantages the medium has to offer in the new dawn of [...]