ShowHeroes Group and DER SPIEGEL Expand Video Advertising Partnership
ShowHeroes Group, a global leader in digital video content, technology and advertising solutions, and DER SPIEGEL are intensifying their long-standing commercial video content partnership on SPIEGEL.de. As part of the extended cooperation, ShowHeroes Group will take over content exclusivity for video [...]
SAP Boosts Brand Awareness Using GumGum’s High Impact Ad Formats
GumGum, a contextual-first global digital advertising platform, has announced that multinational software company, SAP, has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, VerityTM, to significantly [...]
Vodafone Leverages GumGum’s Contextual Intelligence Platform
GumGum and Vodafone have announced a successful strategic partnership which has seen the multinational telecommunications company successfully leverage GumGum’s contextual intelligence platform, VerityTM, to increase purchase intent around the popular Samsung Galaxy Z Flip3; a compact, foldable phone. As part of [...]
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