Each and every quarter, fans of numbers and nosy corporate examinations alike are treated to a wealth of data, as public companies open their accountancy doors and tell us how they performed over the previous three months. In this article, ExchangeWire [...]

In today's ExchangeWire news digest: Ant Financial sells a 10.3% stake to Vijay Shekhar Sharma; BintanGo ventures into live commerce; and Walmart utilises its bricks and mortar stores to highlight its retail media network. Paytm's Sharma becomes Ant's largest single stakeholder The [...]

In ExchangeWire’s latest MadTech Sketch, Ciarán O’Kane looks at why commerce media is having a moment, and what a successful commerce media business looks like. Uber announced this week that it is now “profitable”. Yes, after 13 years of huge investment [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (July 25th, 2023) announced Convert, a unified self-service advertising platform for commerce media.  Built on PubMatic's global cloud infrastructure, Convert is tailored for commerce media networks and [...]

InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released new insights from its Q1 2023 survey on the evolving consumer preferences and trends within the consumer-packaged goods (CPG) industry and found that health [...]

Touted as digital advertising’s “third wave”, retail media has emerged as one of the hottest topics in ad tech. Although the Covid-19 pandemic initially forced retailers to shift their focus onto the medium, retail media’s exponential growth can be attributed [...]

Ciaran O'Kane is back at his sketchpad, and this week he's focussing on how the retail media market could develop into a two-tier system. Retail media is going to be huge. All online grocery platforms are building a strategy around how [...]

In this week's MadTech Sketch, Ciarán O'Kane outlines the complexity of the Commerce Media ad ecosystem and gives an overview of the demand underpinning this media segment.   The Commerce Media ad ecosystem is complex. From attribution to native ad platforms to clean [...]

As 2022 fades into the great rearview mirror of history, the gaze of the media industry is set on the horizon towards future opportunities. One of the most commonly discussed channels promising to drive the industry towards this opportunity is [...]

PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, announced findings from a new report into the thriving European commerce media landscape. The study, “The Evolution of Commerce Media in Europe”, commissioned in partnership with [...]