Adverty AB (publ), the leading in-game advertising specialist, adds more than 150 games from Roblox into its growing portfolio of in-play advertising options for distribution in the US, the Nordics and select Latin American markets. Leading in-game advertising specialist Adverty today announces [...]

EQUMEDIA, the premier independent media agency in Spain, has started working with Silverbullet, one of the world’s most specialised companies in the management, modelling, and activation of advanced data and digital solutions. Through its innovative 4D Context Outcomes Engine, based [...]

Yieldmo, a leading technology company, has announced several new high profile publisher partnerships with MailOnline, Reach, and The Telegraph. In addition, it has appointed John Tigg as general manager, International, Guy Jackson, as UK commercial director – both based in the [...]

BidMind, an omnichannel programmatic advertising platform, has announced a partnership with CatapultX, the creator of the first and only AI-powered On-Stream™ video advertising and monetisation platform. BidMind will use CatapultX’s technological solutions to further improve its programmatic advertising services. Through cooperation, [...]

Verve Group has announced the launch of Moments.AI™ (formerly Beemray), the first of its kind, real-time contextual targeting solutions for brands, further strengthening its position as a leader in privacy-first advertising solutions. The acquisition of Beemray’s data platform in 2021 fueled the [...]

Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced the opening of its new office in Dubai, United Arab Emirates. By opening its first office in the Middle East, and its tenth office worldwide, Seedtag continues moving forward [...]

In this contributed article written exclusively for ExchangeWire, Bill Swanson, EMEA strategy lead, IRIS.TV, discusses how contextual video data and the unification of linear and CTV can fuel omnichannel growth in the privacy-first era. The mass consumer migration from linear TV [...]

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, and Xaxis, GroupM’s outcome media specialist, used Context Control Targeting to increase campaign performance, website traffic, and brand awareness for a major fashion retailer, all within a short [...]

In this contributed article written for ExchangeWire in association with Fifty, Robert Webster, founder of Canton Marketing Solutions, outlines the current state of play in contextual and how next-generation solutions are set to revolutionise media planning and buying in years [...]

In the tenth article in ExchangeWire's 2022 Predictions series, we speak with industry experts on how contextual is set to become a cornerstone of the advertising and marketing industries in the wake of identifier deprecation and consumer-led pushback against targeted [...]