Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced a first-of-its-kind product that connects first-party commerce data with real-time contextual signals, paving the way for marketers to continue to drive and [...]

Seedtag, the leader in contextual advertising in EMEA and LATAM, has today announced that it has partnered with Treedom to create a Seedtag Forest, and is planting 400 trees in its clients’ and employees’ names in reforestation projects in Africa [...]

Seedtag, the leader in contextual advertising in EMEA and LATAM, has today announced that it has achieved significant growth in 2020 following further development and improvement of product capabilities over the past year. The organisation produced organic year-on-year growth of [...]

GumGum, a global contextual advertising technology company, today announced a USD $75m (£54.5m) investment by Goldman Sachs Growth to accelerate the growth of its sophisticated contextual intelligence advertising product suite.    Demand for GumGum’s contextual advertising technology is growing rapidly as cookies [...]

Following the detailed discussions at the recent MadTech Japan event, ExchangeWire speaks to Alfonso Asensio, Regional Director - Japan, Oracle Advertising, to discuss alternative forms of marketing and the role of technology providers in JAPAC markets as we enter the [...]

Xandr, AT&T’s advanced advertising company and Beemray, the future forward data platform that delivers the competitive edge with Signals and AI, has today announced the next evolution of their partnership. Beemray will be using Xandr’s latest addition to its platform [...]

Seedtag, the leader in Contextual AI in Europe and Latam, has announced the appointment of three new members to its leadership team, following a landmark year which saw it reach record sales revenues and where the company made two key [...]

Integral Ad Science (IAS), a global leader in digital ad verification, today announced that Xandr’s buying platform, Xandr Invest, now offers IAS’s contextual targeting and contextual avoidance capabilities across all programmatic buying. Available globally, advertisers using the Invest DSP can [...]

Peer39, the leading global provider of advanced contextual intelligence, today launched the Contextual Data Marketplace, a first-of-its-kind data Marketplace that gives advertisers direct access to innovative cookie-free data sets from emerging contextual data providers, while making these providers' insights more [...]

Seedtag, the leader in Contextual Artificial Intelligence in Europe and Latam, introduces Dynamic Placement Optimisation (DPO), a real-time software that boosts Contextual Advertising performance. DPO finds the optimal placement for each advertisement to be delivered, allowing advertisers to integrate their [...]