"Programmatic has democratised live sport": Q&A with John Matthews, Foxtel Media
Charlotte McEleny talks to Foxtel's Executive Director of Advanced Advertising about the power of programmatic for live sports, and the fine line between ad innovation and audience experience...
dentsu Names Clinch Global Preferred Partner for Dynamic Creative Optimisation
dentsu announces a global partnership with Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, for its dynamic creative optimisation (DCO) offering. The new partnership includes complete access to Clinch’s SaaS platform [...]
Good-Loop Adopts SeenThis’ Streaming Technology to Minimise Carbon Footprint of its Purpose-Led Ad Units
Ads-for-good platform Good-Loop today (June 14th, 2023) announces its partnership with adaptive streaming tech platform, SeenThis, to minimise the carbon footprint of its purpose-powered ad units. The collaboration will see the B Corp-certified company gain access to SeenThis' streaming technology across [...]












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