RAAS LAB, the platform that delivers hyper-relevant targeting and creative for stronger cookieless advertising, today (August 8th, 2023) announces the appointment of Ed Maumbe as strategic growth manager. Ed will identify and lead development of business opportunities and key partnerships for RAAS LAB.
Before joining RAAS LAB, Ed was sales director at DataMilk, where he drove UK and US sales and forged client partnerships to increase DataMilk’s market share. Prior to this, Ed was business development manager at Amazon, and was crucial in onboarding new clients for the Amazon Key for Business programme. Ed was also UK & Ireland and French Market Team mead manager at Criteo, where he directed expansion in those regions.
RAAS LAB delivers ads that users want to engage with, enabling more effective results compared to those achievable through standard display advertising. It does this through its proprietary AI technology, which matches targeting and creative in real-time at the impression level to deliver content-relevant display ads that become a natural extension of the user’s browsing experience.
Commenting on his appointment, Ed said: “RAAS LAB’s solution stands out in a saturated industry, offering top-of-the-funnel services which bring immense value to its clients. Indeed, RAAS LAB will soon be the first company that comes to mind when people think of upper funnel performance. The opportunity to contribute to its growth and enable its significant impact on the industry was a major driving force for me.”
Thomas Ives, director and co-founder of RAAS LAB, commented: “Ed’s extensive knowledge and experience in the digital advertising industry aligns perfectly with the trajectory of our business. Attracting high-performing clients, who are eager to boost engagement through sophisticated cookieless technology, Ed will deliver exceptional results and cement RAAS LAB’s recognition as a pioneering technology partner.”