On September 7th, 2023, 59A is hosting a flagship event, 258, to showcase the exciting capabilities of custom algorithms. From strategy through to planning, buying, creative, optimisation, and insights, 258 will explore the power to deliver enhanced value across every touchpoint of media and advertising.
Set to take place in the Frobisher Auditorium at the Barbican Centre, the event celebrates 258 years of increasing capabilities within engineering.
59A, along with a few special guests, will present on strategy, creative, technology, and data and cover a range of 59A innovations past, present, and future. Attendees will discover how custom algorithms are more than just an optimisation-based capability and are redefining every element of a brand's media approach, and learn how custom algorithms can:
- Be leveraged to create new-found levels of audience understanding through the layering of hundreds of thousands of unique data points.
- Incorporate data from outside walled gardens to programme and optimise campaigns with increased intelligence.
- Enhance DCO tactics through a newly created technological innovation.
- Provide enriched business-level insights that go beyond typical measurement metrics and are designed to create genuine business growth.
59A’s founder Adam Ray comments: "258 will showcase the creative power of what is possible with advancements within the custom algorithm industry. At 59A, we pride ourselves on being uniquely creative in our approach, and following the success of our exhibition in 2021, it made sense to explore the potential of such a fascinating technology that will impact us all."
There will also be an opportunity to network with others in the industry both before and after the event, starting from 6pm. Tickets can be reserved here.
Following a highly successful gallery exhibition hosted by 59A in November 2021, 258 is the company’s second industry event. Since launching in 2019, the business has grown significantly, opening a new office space in Barbican, and achieving a 63% growth in revenue year-on-year.
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