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  • APAC Marketers Talk-Up Customer Experience

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  • APAC Marketers Turn to In-App Ads, But Should Avoid Common Pitfalls

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  • Agency Role Remains Relevant in APAC; AU OOH Revenue Climbs 7% in 2Q2017

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  • Indian Marketers Can Solve Content Challenge with Machine Learning

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  • How Marketers Should Be Leveraging Mobile to Drive Customers in Store

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  • APAC CMOs Must Take Lead in Defining Metrics

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  • Singapore Has Lowest Video Viewability in Region; Lack of Cross-Device View Distorting SEA Attribution Data

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  • Identifying the Best Approach of Implementing a Cross-Screen Strategy

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  • India Advertisers Still Love Traditional Media; ANZ Firms Not Doing Enough for Cross-Channel Marketing

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  • Advertising Models Must Evolve to Better Support APAC Marketers

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