mediasmart, an omnichannel programmatic advertising platform, has integrated Nexd, a lightweight rich media technology, directly into mediasmart’s Creative Studio, enabling advertisers to create and launch interactive ads seamlessly within the platform. mediasmart clients can access an expanded suite of Nexd-powered creative [...]

Equativ today (March 6th, 2025), announces it has become the new ad server and primary supply-side platform (SSP) for Titan OS, the European technology and advertising company that has developed an independent operating system for connected TV (CTV). The partnership [...]

We sat down with Mario Diez, Peer39 CEO, to look into what’s on the horizon for connected TV (CTV). Diez discusses the industry’s challenges when it comes to the channel and what we can expect to see over the coming [...]

This week on The Stack: TV developments; today's MadTech Daily A busy week in TV this week, 100 years (plus one month) since John Logie Baird first televised ventriloquist dummies to Selfridges shoppers. Joint industry currency (JIC) Barb announced that it [...]

In today’s ExchangeWire digest: Barb to start reporting YouTube viewing on TV screens; DoubleVerify acquires Rockerbox; and Schibsted Media acquires T4 and MTV Finland Barb to start reporting YouTube viewing on TV screens Joint industry currency (JIC) Barb has announced that it [...]

In today’s ExchangeWire Digest: Netflix expands EMEA programmatic offering; Donald Trump considers tariffs to counter digital service taxes; and Meta employees discussed using copyrighted works to train AI models. Netflix Expands EMEA Programmatic Offering Netflix has expanded its programmatic offering within the [...]

LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today (February 6th, 2024) announced findings from a newly released study titled Stadium to Screen, its latest report on the evolving habits of sports viewers across the UK, [...]

News in brief: Elon Musk Adds more Advertisers to X ‘Boycott’ Lawsuit; Streaming Ad Tiers Grow in UK; E-commerce Platforms to be Liable in EU for Unsafe Goods Elon Musk Adds more Advertisers to X ‘Boycott’ Lawsuit Elon Musk is adding more [...]

News in brief: European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content; Amazon Launches CTV Audience Tool  European Industry Committees Create Audience Measurement Coalition Several European joint industry committees, media owner committees, and professional research [...]

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (January 28th, 2025) announced the promotion of Tyler Romasco to SVP, global publisher development, from VP, US publisher development. The expansion of Romasco’s role strengthens OpenX’s global publisher [...]