DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced that it has received Media Rating Council (MRC) accreditation for display and video rendered ad impression measurement and sophisticated invalid traffic (SIVT) filtration, including app fraud, [...]

VlogBox, a content monetisation platform, and Sprout Studios, an animation studio, have announced a strategic partnership through which they aim to distribute and monetise Sprout Studios animations on Connected TV markets, starting with Roku.  Connected TV is commonly considered as the [...]

PubMatic Inc. (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced two senior appointments to support the company’s growing connected TV (CTV) business across Europe. Hitesh Bhatt was named director of Publisher Development, CTV and [...]

Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, has announced the appointment of Julie Selman as its new UK managing director. Selman brings with her over 15 years’ experience working across the digital advertising industry, specialising in connected TV (CTV), programmatic, [...]

In today's ExchangeWire news digest: Google admits that some news media sites were excluded from its Search results in Australia as part of an experiment; WhatsApp and YouTube both climb to almost half a billion monthly active users in India; [...]

Allroll, the unique OTT marketing platform for video channel owners, is announcing the launch of its new product Attriboost, an innovative software solution for detailed analytics and attribution for OTT channels.  Attriboost was created to help marketers and developers define, track, [...]

Allroll, a CTV marketing platform, and agency, announced its partnership with VlogBox, a global OTT app development, video content distribution, and monetisation company, in order to create a full-value marketplace for channel owners.  This will allow Vlogbox to widen its advertising [...]

The evolution of the addressable TV market is often spoken about with a US-focused lens, yet no other advertising channel differs from market-to-market as much as this one. ExchangeWire speaks with Emmanuel Crego (pictured below), managing director at French media [...]

TheViewPoint, an ad monetisation platform for CTV/OTT publishers and broadcasters, has partnered up  with BidMind by Fiksu, a self-serve demand-side platform, to provide premium access to its exclusive inventory.  This robust cooperation enables advertisers and publishers to avoid intermediaries within the [...]

Zefr, the leader in contextual data for brand safety and suitability in video, will apply its patented human-in-the-loop approach to premium OLV and CTV inventory enabled by IRIS.TV’s Contextual Video Marketplace Zefr, the leading contextual data platform for brands and agencies, [...]