Research Finds CTV More Effective at Driving Key Consumer Behaviours   77% Of UK Consumers Prefer To Watch TV Shows For Free With Ads Than Pay To Watch Ad-Free  57% Plan To Reduce Amount They Pay For TV  Video advertising platform Unruly today (26th August) released a study that investigates consumer attitudes and [...]

Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform in the industry, today announced the company’s leadership team for EMEA. James Brown will oversee EMEA and APAC as head of international, based in London. Brown has been an exceptional leader [...]

FreeWheel, a Comcast Company and the provider of the industry’s leading video advertising software, today announced the appointment of Xavier Llerena as senior director, DSP partnerships. In his new role, he will manage buyside relationships, set the vision for DSP [...]

Video ad tech company Unruly today announces it has expanded its brand protection solution through a global partnership with DoubleVerify, a leading software platform for digital media measurement, data and analytics. Unruly’s partnership with DoubleVerify, which was extended in the US earlier this year, is [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Connected TV (CTV) Guide’ to help planners and buyers of media, across both linear and digital backgrounds, navigate the opportunities that this [...]

Premium digital technology company PubMatic today (17th June) announced the launch of OpenWrap OTT, a header bidding solution that centralises 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience. PubMatic has delivered more than 8 years [...]

Connected TV has received a lot of attention in recent months, with some viewing it as the industry's newest golden goose. Yet many note the apparent inability of advertisers to take advantage of this increasingly popular channel. In this exclusive [...]

DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today (10th June) announces the launch of a new transparency and reporting solution for CTV inventory. The new solution is designed to give CTV buyers full transparency [...]

In today's ExchangeWire news digest: Conde Nast launches a new data offering to help advertisers target their key audiences; SoftBank reports a loss of $9b, making last fiscal year their worst ever; and CTV sees ad impressions steady after Q1 [...]

FreeWheel, a Comcast Company and provider of the industry’s leading video advertising software, has today (13th May) announced an expansion of its European partnership with Adform, the integrated advertising platform. The partnership will make programmatic buying via their respective softwares [...]