TheViewPoint, an ad monetisation platform for CTV/OTT publishers and broadcasters, has partnered up with BidMind by Fiksu, a self-serve demand-side platform, to provide premium access to its exclusive inventory.
This robust cooperation enables advertisers and publishers to avoid intermediaries within the supply chain, as well as integrate viable solutions tailored for ad monetisation in the CTV landscape. Now TheViewPoint's partners can directly engage with BidMind by Fiksu's clients by offering top-notch inventory and thus build, manage and boost their own ad exchange.
“In 2020, we witnessed skyrocketing CTV popularity. The channel's immense growth has brought in a pool of tremendous opportunities for all players. So now, supply significantly outweighs demand. Even in such conditions, TheViewPoint continues to offer publishers an excellent opportunity to increase monetisation revenues by operating in a transparent environment and applying the ‘flat fee on a CPM basis' business model. However, it's crucial to understand that brand safety and transparency, not just profit, are critical for companies in the digital TV world. With a rich portfolio of premium publishers, we can ensure that ads will land next to top quality, brand-safe content,” TheViewPoint’s CSO Daniel Elad stated.
“Our partnership with TheViewPoint as one of the leading CTV-focused ad monetisation platforms enables us to offer even more favourable terms for our clients and thus improve their advertising performance across multiple industry verticals. We strive to make the CTV environment even more lucrative for everyone, specifically by providing a one-stop supply and guaranteeing a fraud-free ecosystem to our users,” BidMind by Fiksu’s COO Anna Kuzmenko added.