THG today (February 13th, 2023) announced an integration between its end-to-end proprietary technology platform, THG Ingenuity, and LiveRamp, the leading data collaboration platform. Using LiveRamp’s Safe Haven solution, Ingenuity will empower its brand clients to better connect their customers’ first-party [...]

Outbrain Inc., plateforme leader de recommandations, annonce le lancement de sa plateforme Keystone by Outbrain™ : une technologie complète d'optimisation de l'expérience utilisateur au service de la stratégie digitale des grands groupes médias. Elle leur permet de personnaliser la navigation [...]

Outbrain Inc., a leading recommendation platform, announces the launch of its Keystone by Outbrain ™ platform: a comprehensive user experience optimisation technology serving the digital strategy of large media groups. It allows them to personalise the navigation of each internet [...]

Epom, a leading ad tech company, has tackled an unprecedented 160 tasks to deliver the best-in-class user experience to their DSP customers. Several clients have already reported a reduced campaign launch time since the platform was updated. When it comes to [...]

Tesco, dunnhumby, and JCDecaux have today (August 17th, 2022) announced the creation of the UK’s biggest retail-based digital display advertising network – the result of a significant expansion to the Tesco digital screen estate. The SmartScreen network, available through the Tesco [...]

Today (June 21st, 2022), Newsroom AI, a London, UK- based content creation platform expands their technology portfolio with a new conversational content product under the name of Public.  The new offering complements the company’s flagship Stories creation suite, licensed by leading [...]

Today (June 8th 2022) Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, announced the appointment of Ellie Ratcliff to the position of director of Adobe alliance EMEA for Merkle with a focus on commercial and go to market [...]

Cheetah Digital, a cross-channel customer engagement solution has revealed sports clubs are now leveraging innovative zero-party data strategies to connect with fans in new and innovative ways. Cheetah Digital’s recent report for sports teams and associations reveals 55% of fans will [...]

Anzu.io, the world's most advanced in-game advertising company, today (27th April 2022) announced its successful integration and ongoing partnership with Amelore, the game developer behind Slappyball. This means advertisers can now programmatically run non-disruptive in-game banner and video ads within [...]

Cheetah Digital, a leading cross-channel customer engagement solution provider for the modern marketer, has announced it has strengthened its partnership with Castorama, part of the British DIY group Kingfisher, to rapidly scale its customer loyalty strategy Like many brands, Castorama was [...]