No one can deny that ad tech has transformed the way brands conduct media buying. Gone are the days of sales calls and signed IOs. Today's automated world sees media transactions happening in milliseconds across a variety of devices and [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Effective ad metrics sorely lacking in Singapore; Zeotap raises Series A for global expansion, Indian centre; China's [...]

In this week’s ExchangeWire European Weekly Roundup: Google reacts to EU cookie ruling; InMobi partners with Samsung; According to the Eyeota Index audience data spend soars in the UK; and AOL relies on Java 8 for the push into the [...]

The 'Internet of Things' (IoT) is upon us, but as consumer uptake of the latest enabled gadgets surges, many marketers are being kept awake at night wondering how they will manage to capitalise on marketing opportunity presented by this phenomenon. Rakhee Jogia, [...]

Europe's mega ad tech/digital advertising/digital media week is nearly upon us – when senior level agency, marketer and tech execs descend on Cologne with big volume deals to sign and custom algos to flog. All of this will of course be kicked [...]

There is an immense amount of consolidation and diversification in the technology marketplace. Neil Nguyen, President and CEO, Sizmek, speaks exclusively to ExchangeWire about what these changes mean for marketers and how their roles are impacted.  Neil Nguyen: As the ad tech [...]

The rise of programmatic ad trading and the entry of generation Z to the workforce has resulted in new approaches to talent acquisition and retention. Wayne Blodwell, Head of Programmatic at iProspect spoke to ExchangeWire about today’s best talent, what [...]

Programmatic display ad spend (desktop and mobile) is a $9 billion market that is expanding at almost 30% a year. Spend is expected to exceed $30 billion in 2019, according to the latest report from The Boston Consulting Group, with [...]

Access to real-time viewership data will enable the TV ad industry to improve the value of all inventory and move away from spot-buying, but it will require the use of a single common set-top box. Alex Khan, Southeast Asia managing director [...]

As marketers seek to prove and communicate return on investment (ROI) to other business stakeholders, it’s critical that the right measurement model is in place to understand which campaigns and media drive the best results. Writing exclusively for ExchangeWire, Rakhee [...]