The early emergence of publisher co-ops in France underlines the appetite for programmatic display advertising in the market; although issues around audience fragmentation and the treatment of consumers' personal data cloud the way ahead. All these issues and more will [...]

Ahead of his ATS Paris keynote, Emmanuel Crego, ONE by AOL: video, business director, France, gives his take on some of the key market developments in the market, including his opinion on how publishers that are willing to marry technology [...]

Nicolas Schueller, Adomik, CEO and founder, reflects on how premium publishers have histrocially struggled with the transition to becoming digital first businesses; from increasingly relying on social networks for traffic referrals, and ceding control of their user data, he also [...]

Brands that are new to Asia-Pacific, or keen to push out their programmatic plans in the region but don't know where to start, will find this week's feature handy. James Sampson, DataXu's Asia-Pacific vice president and general manager, dishes out [...]

'Last-click' remains the prevalent method for advertisers to reward third parties on their media plan, despite mounting voices to the contrary. ExchangeWire explores how tracking campaign performance remains largely unsatisfactory to many in the era of cross-screen campaigns. The latest IAB [...]

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: VivaKi inks DMP deal with Tencent in China; Asia leads smartphone purchases; Chinese consumers have high [...]

Programmatic may provide great benefits for brands, but it is still a fledgling industry and one that needs to be further simplified so marketers can better understand its inner workings. Cheryl Goh, global vice president of marketing for GrabTaxi, urged [...]

In a series of pieces examining the rapid rise of ad tech in the high-growth markets of Latin America, Lara Krumholz, DynAdmic, general manager, LatAm, explains the need for prospective entrants to dispel previously-held prejudices, and tap into the region's [...]

Spotify says it currently has no plans to support programmatic buying, but a recent recruitment ad for its New York office suggests it may be changing its mind pretty soon. In an interview with ExchangeWire at the sidelines of the [...]

ExchangeWire rounds up some of the biggest developments in the ad tech space in the last week, and in this week's edition: Rubicon Project buys Chango; Xaxis buys ActionX; Programmatic spend increases 72% year-on-year, and "industry-first" pricing model launched. Rubicon buys [...]