Edgar Baudin is Co-Founder & Managing Director at Gamned. Here he discusses the Gamned offering, the state of the French exchange marketplace, the generalist versus specialist argument and the effect of Sapin legislation on real-time media buying in France. Is [...]

Le Trading Media In an epic twenty-seven pages on the potential of RTB in the French market, IAB France has outlined an impressive overview of the entire market. The report goes into great detail on the emerging data-driven advertising market [...]

Grant Watts is Amobee's Managing Director of Asia Pacific. Here he discusses the rapidly changing mobile landscape and why by 2015 Asia will be a US$7 billion mobile advertising market. Can you give an overview of Amobee and its offering [...]

The long awaited programme for ExchangeWire’s first Ad Trading Summit in the Southern Hemisphere – ATS Sydney - has been announced. With keynotes from some of the biggest and brightest in the industry from the APAC region, the ATS [...]

CES 2012 exploded this year. It's always been big, but this year it got REALLY big. Once we look beyond the latest gadgetry hype, however, there are a number consistent themes for the online ad industry... Greater Accessibility Consumers are going to have [...]

After last year's blockbuster Ad Trader Conference in Hamburg, we are going big this year with some of the most influential ad execs in the industry already confirmed to speak. This year's theme of the conference will focus on [...]

The PostView is a new coulmn written by senior execs working in the European online advertising industry. Facebook and Amazon could soon bring massive disruption to the multi-billion dollar/euro traditional display marketplace - with display solutions that could even emerge as [...]

Looking for key trends in the emerging data-driven display market in Australia and South East Asia? The Ad Trading Summit, Sydney is the first focused event on the data-driven display marketplace in Australia, South-East Asia and the wider APAC [...]

PLYmedia is offering adk2, a "free" ad server for long-tail publishers. Here Avishay Raviv, COO and President at PLYmedia, gives an overview of the product and how the company intends to take on established players, DoubleClick and OpenX, in [...]

Hirotake Yajima is President & CEO of Japanese advertising powerhouse, DAC. Here he discusses the DAC offering, the growing data-driven display market in Japan and trends in the Japanese online advertising space. Can you give an overview of [...]