In the run-up to ATS London 2022, Tim Geenen, managing director, addressability, EU, LiveRamp, details how marketers can distil the current complexity in the identity space. Identity is a major bugbear for marketers at the moment, with constant regulation and tech [...]

In this Q&A ahead of ATS London 2022, Thomas Baart, Customer Success Manager at Permutive, discusses the importance of first-party data in a post-cookie world, the value of publishers' first-party data and cohorts, and how the shift towards a privacy-centric [...]

Zeotap, the next-generation Customer Data Platform (CDP), has announced new appointments, with Frank Einecke and Domitille Doat-Le Bigot joining the company’s Board, and Tibor Stefán appointed as SVP sales & customer success. The new appointments will support the company in [...]

Ahead of ATS London 2022, Liz Salway, principal, business consulting, EPAM Continuum, outlines how CPGs can rapidly capitalise upon the upper- and lower-funnel opportunities offered by retail media. I have so much to say on this topic that I had a [...]

Ahead of ATS London 2022, Sophie Lee, sales director at Quantcast, discusses how a comprehensive approach to data in the nebulous post-cookie ecosystem and building trusted relationships with consumers should form the crux of marketing efforts. Whether we’re talking about first-party, [...]

Two of Britain’s leading automotive publishers have put aside their rivalries and teamed up with Crimtan to offer post-cookie solutions to advertisers. Autovia and Haymarket Automotive are two of Britain’s biggest automotive publishers. Between them, they own Auto Express, BuyaCar, Car [...]

Ahead of ATS London 2022, Andrew Rose, VP of Sales, EMEA at StackAdapt, outlines why advertisers should be pursuing a cookieless strategy, and sets out the benefits of contextual targeting. In recent years, the advertising landscape has begun to face increasing [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: The CMA launches a fresh investigation into Google's market dominance; Canada restricts two of China's flagship telecoms companies, Huawei [...]

The VlogBox Get-Together webinar will be held on 31st May 2022, at 12 PM EDT and will focus on strategies designed to make targeting more effective, as well as a deep dive into geo-communities. Anna McMichael, VlogBox’s strategic partnerships director, together [...]

Merkle a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has appointed Mark Atkinson as UK chief sales officer. Atkinson’s appointment follows a period of further growth at Merkle in the UK and double digital new business [...]