Adverity, a leading force in marketing data intelligence and business ready data, today [21st April 2020] announced a Series C financing round of USD$30m (£24.3m), bringing the total amount raised to $50m (£40.5m). The latest funding round is led by [...]

Integral Ad Science (IAS), the global leader in digital ad verification, yesterday [20th April] announced its selection for the YouTube Measurement Partner Program (YTMP), building on the company’s growing partnership with Google. The YTMP program was created to offer advertisers [...]

Oren Netzer (pictured below), co-founder and CEO, cClearly, writes exclusively for ExchangeWire about the benefits of geo targeting and why marketers should make it part of their arsenal now. Geo targeting is the most under-utilised targeting element available to marketers today, [...]

Today [15h April], Zeotap announces the launch of its Customer Intelligence Platform (CIP) that enables brands to connect and transform their first-party data into actionable customer intelligence with activation available across the marketing ecosystem in more than a dozen countries. According [...]

Babs Kehinde (pictured below), Senior Director, Publisher Development, PubMatic, writes exclusively for ExchangeWire about the value of data, and the responsibility of publishers to safeguard it. Consumers have always ruled in the world of marketing. They are the gatekeepers of the [...]

Maria Hedengren (pictured below), CEO of digital magazine firm Readly, writes exclusively for ExchangeWire about moving print publications to the digital sphere, capturing audiences, and publishing in the age of Coronavirus.   1. Some see digitisation as a threat to traditional print [...]

Tapad, a global leader in digital identity resolution, has partnered with MediaJel, a leading provider of advertising and marketing solutions for regulated markets. The partnership will enhance MediaJel's current offering, enabling brands to further improve their digital marketing campaigns, and thereby, [...]

Richard Lloyd, Chief Data Officer of GroupM UK, writes exclusively for ExchangeWire about how identity will survive the impending termination of the third-party cookie. It’s hardly new news that a combination of browser restrictions and data privacy regulations have sealed the [...]

OnAudience.com has announced the release of a new Data Management Platform (DMP) version. It allows marketers to control their audience data more effectively and focus on building crucial audience segments to deliver a personalised experience and increase sales. Key new functions [...]

In today's ExchangeWire news digest: Google announces its plans to temporarily suspend and reverse its changes to cookies; Australian OOH revenue down almost 2.6% compared to Q1 2019; and location platform Foursquare merges with location-based marketing tool Factual. Google temporarily reverses [...]