IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has reaffirmed the positive uptake by companies throughout the digital advertising industry to the latest update to the Transparency & Consent Framework (TCF) v2.0. Since launching [...]

Leader in data-smart marketing services, Silverbullet, today announces the strategic appointment of digital marketing expert Marco Godina, as senior vice president of product. Godina joins Silverbullet from cloud services giant Oracle, where he was director of data cloud client services, EMEA, [...]

Premium digital technology company PubMatic, today announced the launch of Audience Encore, a new solution that significantly changes the way publishers monetise audience data. PubMatic is the first SSP to allow publishers to activate both data and inventory across major [...]

Writing exclusively for ExchangeWire, Jon Goulding (pictured below), CEO at Atomic, discusses the future of creative agencies, the role of data in long-term success, and the coordination of strategic and creative teams. There are lots of people out there saying there [...]

In this exclusive interview, Luke Fenney (pictured below), vice president, publisher sales, international, Index Exchange, speaks with ExchangeWire on the future of the programmatic industry, and what the various underlying fluctuations affecting the sector mean for all players involved. Which channels [...]

Silverbullet, the data-smart marketing services company, today announces the acquisition of independent trade desk Videobeet, in a move to provide a full service offering for marketers including data analytics and audience activation. By combining Silverbullet’s vast first-party data approach with Videobeet’s [...]

Writing exclusively for ExchangeWire, Raphael Rodier (pictured below), chief revenue officer, international, at Ogury, discusses how the digital advertising ecosystem is set to fundamentally shift from a data-driven model to a choice-first environment. It doesn’t matter what anyone says, effective digital [...]

InfoSum today announced that industry veteran, Robert Webster, has joined the company as Director, Strategy Consulting. In this new commercial role, Robert will bring his vast amount of experience to help InfoSum onboard new enterprise clients and solve complex challenges [...]

In a climate of ever-increasing regulatory pressure, and with the impending future of a cookie-less world, it is important that we in the digital advertising industry review our relationship with data and evaluate how we can improve on our understanding [...]

Yieldbird is set to invest over €1.5m (£1.2m) in developing and implementing its own innovative system for managing the programmatic inventory sales by digital publishers. As a part of the Agora S.A. group, Yieldbird, a company that supports web publishers in [...]