Personalisation: An Untapped Opportunity for APAC Marketers
Brands such as Amazon have tapped data-driven personalisation to drive effective marketing plans, but this opportunity remains largely untapped by agencies and advertisers in Asia-Pacific. In this industry byliner, James Sampson, DataXu's Asia-Pacific vice president and general manager, explains why [...]
Organisations Struggling to Activate Their Data; Similarities Between Sainsbury’s & Asda Customers
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Organisations Struggling to Activate Their Data; Similarities Between Sainsbury’s & Asda Customers; and The Battle for Mobile Wallet Dominance Continues. Organisations Struggling to Activate Their Data While sales and [...]
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