Despite its limitations, third-party data is widely used by marketers to enhance the reach of campaigns and improve targeting, largely in conjunction with first-party data. With GDPR coming into effect in May this year, marketers are scrutinising the ways in [...]

On Tuesday, the 20th of March, at Advertising Week Europe, Lotame will be hosting a panel discussion on the topic of data quality. The panel, titled, 'The elephant in the room: why data quality should be part of every conversation', [...]

RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: New Research Shows Little Consumer Interest in Smart Assistants; The Best Time to Gain GDPR Consent; and Delivery Speed Demands Getting Tougher. New Research [...]

Blockchain technology can provide more security and ownership, but its adoption will introduce new challenges for marketers in Asia-Pacific, and globally, who must reassess the way they think about promotions. For brands, blockchain offers highly secure data acquisition and helps [...]

This week, the spotlight is back on JD.com and its hopes to develop next-generation supply chain technologies with the launch of a new research facility. The Chinese e-commerce operator opened its Global Supply Chain Innovation Centre (GSIC) with the aim [...]

Retailers have been struggling to entice cautious shoppers to spend. Weathering the post-January slump and optimising convenience both online and in-store will help ensure they’re staying relevant as consumers tighten their purse strings, as Patrick Gallagher (pictured below), CEO, CitySprint Group, explains exclusively [...]

RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Amazon could be rolling out banking for younger customers; Ad [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB Releases GDPR Framework: Call for Feedback; OpenX Bans 300x250 Video; Improve Digital Offers First-Price Auction Option; New Custom Bid Algorithms at Amobee; and Rubicon [...]

RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: More Significant Insights Can Be Derived from POS data; Brits Want Rewards for Sharing Their Data; and UK Behind Rest of the World in App Adoption. More Significant [...]

Technological advances in retail happen quickly, so retail marketers have to be able to react just as quickly. In this piece for RetailTechNews, Abigail Davies (pictured below), content marketing manager, Ometria, describes the changes we have already gone through, and how machine learning [...]