There's data everywhere, no doubt about that. However, how useful is this data to marketers and are they making the most of what it can offer them? Colin Grieves, managing director, digital marketing and media services, Experian, believes 2017 signals change [...]

It’s been a difficult 2017 so far for the retail sector: Jaeger collapsed into administration, Rue 21 closed stores, and Debenhams is closing stores to focus on a more digital approach. Many retailers are failing to meet consumer expectations by realigning their [...]

As consumers visit different shops and compare offers across various platforms before making their purchase decisions, marketers will need to turn to solutions that can help them analyse patterns and identify correlations. The answer here lies in 'deep-learning algorithms', which [...]

The face of the industry is changing, and data is playing a key role in its transformation, but match rates still pose a huge problem for marketers. Writing exclusively for ExchangeWire, Gareth Davies (pictured below), founder and CEO, Adbrain, argues that [...]

Amid increasing calls for transparency and changes in business models, there remains stoic confidence that media agencies still have a role to play and the need for brands to find alternatives when faced with restricted access to data. Discussions at ExchangeWire's [...]

Data accuracy isn’t a new concept, but as more advertisers are relying on the accuracy of location data specifically, combating lost revenue from inaccurate data is becoming even more important with increased smartphone usage by consumers. Writing exclusively for ExchangeWire, [...]

Cyber attacks seem to be impossible to escape, with news left, right, and centre reminding us just how at risk consumers’ extremely valuable data is. As a result, many are worried about what companies are doing with their information and [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Ad-block use bottoming out in AU; Dentsu taps Tencent data to aid marketers; WPP agencies merge in [...]

Instead of simply buying media for marketers, agencies must offer guidance on whether their clients are ready to adopt programmatic and, if not, provide help on how to do so. This should include data strategy and operations setup, says Vincent Niou, [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC leads global ad spend growth; Digital to consume largest share of APAC ad budget; Mobile also [...]