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  • Salling Group Scales Omnichannel Loyalty Programme Through the Power of Cheetah Digital

    Cheetah Digital, the cross-channel customer engagement solution provider for the modern marketer, announces it has partnered with Salling Group, supporting the transformation of the Denmark-based retail operator’s loyalty solution to reward customers and engage with them in new and innovative [...]

  • Hyperoptic Appoints Croud to Scale Brand Presence

    UK-based broadband provider, Hyperoptic, has appointed Croud, the award-winning global digital marketing agency, to scale brand presence. Hyperoptic specialise in hyperfast broadband and are uniquely positioned due to their symmetrical offering of upload and download speed (on plans over 150Mbs). Their [...]

  • Fifty Appoints New CFO Sarah Rose

    Fifty has recently announced the appointment of Sarah Rose to the position of CFO, marking another important step for the business as it continues to scale and further expand its global presence. Taking effect in July, Rose will play an [...]

  • Equifax Appoints Croud as UK Agency Partner to Steer Renewed Digital Transformation Initiative

    Equifax, the global consumer credit reporting agency, has appointed Croud, the award-winning global digital marketing agency, as its UK digital marketing agency, to help propel Equifax’s new digital transformation efforts. This will include the promotion of Equifax’s credit report & [...]

  • multilocal Continues Hiring Spree as its Steep Growth Trajectory Continues

    multilocal, the programmatic specialist, has announced the appointment of three new senior members of staff this month alone, as demand for its services continues to ramp up worldwide. Dharmesh Patel joins as director, ad operations. He brings 15 years’ digital marketing [...]

  • Leveraging pDOOH in Privacy-First Marketing: Interview with Dom Kozak, JCDecaux

    As programmatic digital out-of-home (pDOOH) continues its strong recovery following the coronavirus pandemic, ExchangeWire speaks to Dom Kozak, head of programmatic at JCDecaux, to determine how the channel should be considered within the marketing mix, alongside the benefits it offers [...]

  • Digital Agency Croud Furthers Global Expansion as it Wins First MENA Client Ooredoo Group

    Croud, the award-winning global digital marketing agency, announces that it was appointed by Ooredoo Group - one of the world’s largest telecommunications companies - as its lead digital agency. This appointment will see Croud bringing performance marketing excellence and digital transformation [...]

  • The Wires Awards 2022: what makes a great campaign?

    ExchangeWire’s prestigious Wires awards are back for 2022, and the 29th July entry deadline is almost upon us. Our stellar panel of judges are ready and waiting to take a look at the best work the industry has to offer. We're [...]

  • Tug Continues Growth with Appointment of New Head of Biddable Media UK

    Digital performance marketing agency, Tug, has announced the appointment of Daniel Capon as head of biddable media in the UK. Capon, who joins from media communications agency, Starcom, will oversee Tug’s paid media team in London to deliver data-led, highly [...]

  • DOOH: advertising's big opportunity?

    Not for the first time, digital out-of-home (DOOH) is on the rise. Investment in the medium was rising steadily until 2020, when the Covid-19 pandemic and all its associated lockdowns sharply curbed investment. As people deserted city centres, so too [...]