Integral Ad Science, a global leader in digital media quality, today (26th April 2022) released a new research study, The Power of Context in India, surveying over 500 Indian consumers. This report from IAS explores how context influences consumers’ perception [...]

In this exclusive byline, Matt White, vice president at Quantcast EMEA, explains why marketers should diversify their media mix and focus more keenly on the open internet. They say there are decades where nothing happens, and weeks where decades happen. Just [...]

Ahead of ATS Madrid 2022, Taptap Digital's Emma Gold writes about how programmatic DOOH was successfully leveraged by Brico Dépôt Iberia, and how Taptap's Sonata Location Intelligence helped the company choose the right screens to reach their target audience. Brico Dépôt [...]

Scibids, the global leader in artificial intelligence for digital marketing, is pleased to announce the appointment of Nadia Gonzalez to the newly-created position of chief marketing officer. The creation of the role and the decision to hire ad tech marketing [...]

Privacy-first contextual intelligence platform NumberEight and digital audio advertising platform AdTonos have announced a cross-media partnership aimed at expanding contextual targeting capabilities for audio advertising, including in-game audio advertising. The world of digital advertising is going through an audio renaissance. The [...]

Amobee, a global leader in advertising technology that unifies audiences across TV, digital, and social, continues to safeguard the online advertising ecosystem through two prominent accreditations: the IAB UK’s Gold Standard 2.0 Certification and the TAG (Trustworthy Accountability Group) Brand [...]

Lucid®, a leading provider in programmatic research technology, and Adelaide, a leader in the field of evidence-based media quality measurement, have partnered to help advertisers quantify the impact of attention metrics on upper-funnel brand lift KPIs. Incorporating Lucid’s media measurement solution, [...]

Sojern, a digital marketing platform built for travel marketers, and Oaky, a market-leading automated upselling solution for hotels, today announced a new collaboration to help hotels around the world drive direct bookings. “Sojern is committed to helping our clients not only [...]

Xandr, and Scibids, the global leader in artificial intelligence for digital marketing, today announced a strategic alliance that seamlessly and automatically deploys Scibids AI within Xandr’s Invest DSP using Xandr’s Data Science Toolkit. The result is a frictionless experience for [...]

Making Science, a technology and digital marketing consultancy specialising in e-commerce and digital transformation, has presented its financial results for the 2021 financial year. The consultancy has achieved a record turnover, reaching €108.2m (£90.2m), 87.7% more than the previous year. Additionally, gross [...]