Cadbury, in partnership with the media agency Carat, called upon Ogury for their digital video campaign. At the end of 2020, approaching the holiday season, the chocolate brand wanted to drive awareness of Cadbury Heroes League, an eSports tournament in [...]

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today (9 December) announced an advanced integration with Mediaocean, providing a new level of automated campaign management. Now media buyers and planners can seamlessly set up, launch, and [...]

Today (9 December), the7stars, the UK’s largest independent media agency, have announced the appointment of Marc Bignell as Commercial Director. Reporting to Managing Partner Liam Mullins, Bignell will work alongside the7stars’ Head of Trading David Counsell, and be responsible for [...]

Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company announced a collaboration with Posterscope International with the successful delivery of their first-ever programmatic digital out of home (DOOH) campaign in the heart of Paris, powered [...]

Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, have placed 92nd on the Financial Times’ third annual Diversity Leaders list. Adform are one of just two Danish companies to be ranked in the top [...]

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, have announced the expansion of their Context Control solution for advertisers and publishers globally, giving customers more control over the context of digital ad placements. “We first launched Context [...]

AdPlayer.Pro, an international provider of an ecosystem of outstream video advertising solutions have published Q3 2021 results, reporting the increase of video ad serving volumes and new video ad player features. Namely, according to the company’s announcement, the volume of video [...]

Today (29 November), PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, announce expansion into France as part of the company’s strategic investment in high-growth markets. The Paris based team will join PubMatic’s roster of established [...]

Tikehau Capital, the global alternative asset management group, have signed an agreement to acquire on behalf of their clients a 25% stake in the share capital of MINT (the “Company”), a fast-growing “MADTech” company that provides advertisers with a tool [...]

GumGum, Inc., a global media and technology company that specialises in contextual intelligence, have released data indicating that a majority of online content containing keywords related to climate change is actually safe for brand advertising. The findings come from analysis [...]