Ad annoyance is cited as a primary reason for the widespread use of ad blockers. Often, the very characteristics that make ads more noticeable also make them more annoying. In this feature, ExchangeWire speak with Paolo Gaudiano (pictured below), chief [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Spearhead acquires Smaato; German publishers pool data; Tencent interested in Supercell; Exclusive partnership between Unlockd and Tesco Mobile; JICWEBS produces viewability guidelines; and [...]

Promoted Pins, Pinterest's native ad format that launched in the US last January, have recently launched in the UK and, as Tim Page (pictured below), vice president, revenue, Adaptly, tells ExchangeWire, they could be set to transform retail through social [...]

Digital Out of Home formats are mainstream now and the use of programmatic is bringing outdoor advertising into the 21st century. ExchangeWire speak with Omi Ducat (pictured below), VP business & client development, wayve, about how outdoor automation can help access [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus faces defeat in another court case against Springer; Facebook Shutters FBX; Three UK announces ad blocking trial run; ADventori opens London office; and StickyADS [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Programmatic grew over 100% in Europe in 2015; Double-digit billions in [...]

Founded in May 2014, K Wizdom is hoping its integrated ad+platform offering will allow brands to better manage different marketing channels, specifically social media, to gain valuable consumer insights. The Singapore-based startup taps artificial intelligence (AI) as well as tracks [...]

People-based marketing – the ability to recognise a person based on deterministic, as opposed to probabilistic methods – is touted, across the industry, as the evolution of audience targeting. Where did it start and how does it work in practice? ExchangeWire speak [...]

After several years of ongoing negotiations, the EU Commission, the EU Parliament, and the EU Council reached a compromise on the EU General Data Protection Regulation (GDPR), which is expected to come into force mid-2018. The new GDPR contains numerous [...]

Campaign measurement using time-based metrics is becoming increasingly popular; but is it still largely misunderstood? ExchangeWire speak with Perry Papadopoulos (pictured below), VP of engineering and product, Parsec, who explains why time-based advertising is so effective, and how to make a [...]