GumGum, a contextual-first, global digital advertising platform, today (February 7th, 2023) announces a new partnership with Cedara, the carbon intelligence platform.  Utilising Cedara’s Enterprise software solution, GumGum will now have access to carbon measurement, reduction and reporting tools, a carbon offset [...]

Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company today announced a new partnership with Grandi Stazioni Retail, Italy’s largest service provider of commercial leasing and advertising spaces across all Italian travel sector. Grandi Stazioni [...]

Hivestack, la più grande tech company di Programmatic DOOH al mondo, ha annunciato oggi una nuova collaborazione con Grandi Stazioni, Retail, il maggiore Media Owner in Italia di spazi pubblicitari nel travel. L'inventario DOOH di Grandi Stazioni Retail è ora [...]

In today's ExchangeWire news digest: after posting an improvement to its underlying business, Meta's shares skyrocket by 20%; Publicis Groupe announces it anticipates growth of up to 5% in 2023; and the EU and Singapore officially launch a partnership to [...]

IAB Europe, the leading European-level industry association for the digital and marketing ecosystem today announced the results of its new ‘State of Readiness - Sustainability in Digital Advertising’ Report. The survey received 256 respondents from across 29 European markets and [...]

Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has unveiled the next generation of its attentionPLAN® solution. It is the only attention planning tool which covers linear TV, CTV, Socials, YouTube and other major digital platforms. attentionPLAN® has been [...]

Octave Audio has attained the IAB Gold Standard 2.1 Certification, becoming the first digital audio business to be awarded this accreditation under the latest IAB standard.  The IAB Gold Standard award process thoroughly examines brand safety, ad fraud, consumer experience, and [...]

Good-Loop, a purpose-led ad tech company that converts people’s engagement with ads into donations to good causes, today (January 11th, 2023) announced its head of brand &  agency partnerships, Julia Hitchman, has been promoted to chief commercial officer.  In her new [...]

Integral Ad Science, a global leader in digital media quality, today (December 20th, 2022) released its 2023 Industry Pulse Report that found media experts called out declining consumer trust as a top concern with advertising on social media platforms. Despite [...]

Yahoo has announced a new integration with DAX, the pioneering digital advertising exchange created and operated by Global, the media and entertainment group. DAX’s premium digital outdoor inventory is now available for advertising partners to purchase programmatically through Yahoo’s omnichannel [...]