» It was probably the biggest reason why Google scooped Invite Media for 70 million odd dollars last year - namely its global partnership with Vivaki. It was announced last week that Invite will remain Vivaki's preferred DSP partner [...]

Ben Barokas, Co-Founder & Chief Revenue Officer, Admeld, gave an in-depth presentation on the evolution of the European sell-side at the recent ExchangeWire Ad Trading Summit. The keynote provides an excellent overview of growth in the ad network market since [...]

» Google is now earning $2.5 billion from non-text display on the YouTube and DoubleClick platforms, as it uncharacteristically broke out details of its Q3 earnings. The numbers are a bit fuzzy on detail. There's no indication what [...]

This has been the year of M&A in the mobile ad market. A lot of money has been paid out for mobile ad networks and exchanges over the past twelve months. Quattro, Admob, RingRing Media, Admarvel and now [...]

» It was announced last night that Dapper has been acquired by Yahoo for an undisclosed sum - but it's likely to have been in the $40-$50 million dollar range. Dapper's dynamic creative solution has been getting a lot [...]

They came from Germany, Holland, France, Italy, Sweeden, Canada, Australia, the US and of course London town. All 190 packed into the Paramount club on the thirty-first floor of the centre point building - there to discuss the exchange [...]

Terry Kawaja published a visual overview of the convoluted US display eco-system last year. It demonstrated how crowded the middle ground between the advertiser and publisher was becoming - and indeed why the display space was ripe for mass [...]

Fresh from its recent and relatively successful IPO, MediaMind brought its road show to London this week to give media buyers a teaser of what to expect from the company in the coming months. The half-day event was a [...]

Brian O'Kelley wrote an interesting piece for Clickz this week on why ad nets are an essential part of the online ad eco-system. He argues that ad networks are entitled to earn good margin on ROI delivered to agencies and [...]

Google's partnership with Omnicom to build out the agency's trading desk with the view of putting hundreds of millions of display dollars through automated channels (Google's mostly) could well be a transformational moment for the display market. I could [...]