If there was a honeymoon period for the Google acquisition of Invite, it is well and truly over - a mere two weeks in total. In a post yesterday, on his ReactionWheel blog, Jerry Neumann, discussed some of the [...]

It’s been a busy weekend of news and speculation. The rumour mill is in overdrive among the New York advertising digerati. Peter Kafka has heard from “sources” that Google is about to buy Invite Media - and the [...]

Martin Kelly is Managing Partner at Infectious Media, an exchange-trading specialist based in London. Martin took time this week to speak to ExchangeWire about the company’s rebrand, the evolution of the UK exchange space and the continued growth of [...]

Marco Bertozzi is the Managing Director, EMEA, VivaKi Nerve Center. Vivaki is a strategic unit within Publicis Groupe that helps agencies leverage the scale of the group's media and digital operations to improve campaign performance for its clients. [...]

Michel Juvillier is CEO of Improve Digital, France. The platform is now the biggest supply side platform in the market: it works with 15 of the top 20 Comscore publishers; and is now optimizing two billion ad impressions per [...]

» There was an excellent article yesterday on Imedia about the necessity of the DSP within the current exchange eco-system. Written by Eric Prichard, advertising technology advisor at Microsoft, it explores the pivotal role DSPs will play in buying [...]

Mendel Senf is CEO of Yieldivision, an exchange trading specialist based in Amsterdam. Yieldivision operates in the Dutch and German markets and is now looking at offering its exchange-buying expertise to advertisers throughout Europe. Can you give an overview of [...]

Today's guest post is wirtten by Paul Silver (@thepaulsilver) Late last year I did a piece for ExchangeWire about some of the exciting changes happening in display advertising. Given the number of blog posts and op-ed pieces that have since [...]

» Apple has become a little delusional about the new iAd platform. Apparently they are looking for $1 million dollars for initial ad campaigns on the iPhone and iPod Touch through its new ad network. Apple is [...]

"The rulebook of how display media is bought and sold here in Europe is slowly being ripped up. Automated channels are not only empowering publishers to better monetise non-premium invenotry but also helping to augment their reach. It's [...]