ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU has decided on new data protection regulations; Eyeo is financed by whitelisted marketers; and AppNext partners with Hisense. EU finally hauls data protection [...]

Despite a large online population, a broad range of providers of advertising and marketing solutions, as well as a strong publishing landscape, the German market has yet to enter the 'high-development' phase of programmatic.  In an interview with AppNexus's newly appointed VP [...]

When it comes to the latest funding news, the ad tech year in Europe ends on a high. Ad tech provider Adform has just bagged USD$21.5m funding from the Scandinavian Pension Fund, Danica. In this Q&A with ExchangeWire, Adform co-founder and [...]

With varying internet penetration rates from the Czech Republic to Romania, Eastern Europe is a diverse, yet exciting, market for digital growth. But what is the state of programmatic in Eastern Europe? Firat Dirik, regional director eastern Europe, MediaMath, takes a [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Deutsche Telekom wants to provide a safe harbour in the cloud; LiveIntent acquires Denmark's Mojn; AppNexus DACH is helmed by Ulrich Hegge; [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Digital advertising grew 9.7% in Europe in H1; 93% working [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis restructures; Yahoo may decide to sell off its core business; Sky FreeWheels into Germany and Austria; the move beyond programmatic to [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Appnexus enables Microsofts's programmatic inventory sale; Advertisers call for third-party verification of measurements; ABC certifies ad viewability measurement products; and Sizmek and Tapad partner up. Appnexus [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU commissioner updates on new EU-US data transfer agreement; MediaMath joins IBM's UBX; DISH programmatic marketplace and SSP runs on IPONWEB; and [...]

Has Germany missed the boat when it comes to programmatic advertising – or is it actually a vast growth opportunity? Paco Panconcelli, MD Quantcast Deutschland argues for the latter. Each year Germany hosts dmexco, the world’s largest digital marketing conference, boasting [...]