The IAB Europe has published a white paper laying down further guidelines on viewable ad impressions to stakeholders in the digital advertising sector across the continent. However leading figures in the publishing industry are making the case to advance the [...]

The Internet Advertising Bureau (IAB) has issued guidelines on how to label native ads to UK businesses, along with the backing of fellow trade bodies, such as the Association of Online Publishers (AOP) and ISBA (the self-appointed 'voice of British [...]

ExchangeWire sums up some of the biggest stories in ad tech that have taken place in the last week, and in this week's edition: Facebook and Google face privacy clampdown; UK set for publisher collective; Twitter tops expectations, and more. European [...]

We're only eight months away from the world's oldest and largest programmatic event, ATS London. This year we will be hosting ATS London again in the Queen Elizabeth Hall, Southbank Centre. ATS London is the only major international programmatic event that [...]

ExchangeWire rounds up some of the biggest stories stories of the week in ad tech, and in this week's edition: Google misses Wall Street forecasts; Facebook's mobile revenue nears 70%; Apple posts historic results; Guardian News & Media announces overhaul, Mediamath [...]

Mona Parmar, Glow VP of global operations examines some of the key trends to look out for on the world's largest social network in the coming year.  Facebook’s earnings announcement for the full year 2014 feels like the perfect opportunity to look [...]

ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week's edition: Asda preps ad exchange launch; Shazam rated as Britain's first $1bn tech firm; Facebook & Havas ink global Atlas deal; UK bodies [...]

ExchangeWire is priming itself for a busy 2015, with its ATS event series consisting of six confirmed events taking place across three continents, where it will help chart the progress of the programmatic advertising sector, as ad tech becomes the [...]

ExchangeWire rounds up some of the top stories in the European ad tech scene, and in this week’s edition: WPP poised for Dunhumby swoop; ExchangeWire Research survey now live; IPONWEB appoints first GM for BidSwitch; Questions over Google's viewability pledges, and [...]

ExchangeWire rounds up some of the top stories in the European ad tech scene, and in this week’s edition: AppNexus continues shopping spree; Group M digital chief speaks programmatic with ExchangeWire; Mobile operators to block ads to get in on [...]