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  • Channel Factory Continues Expansion with Senior UK and US Hires

    Channel Factory, the global technology and data YouTube brand suitability platform, today announced two strategic additions to its team, Rob Blake and Spencer Janis. Channel Factory is a global technology and data platform that maximises both performance efficiency and contextual [...]

  • US DOJ Closes in on Google; Brands Halt Spending on Facebook Ads

    In today's ExchangeWire news digest: the US Department of Justice is reportedly making the final preparations to bring a lawsuit against Google; Facebook sees several big name brands depart for July as the argument over the site's stance towards inflammatory [...]

  • The PIPCU Extends Ad Protection Partnership with White Bullet

    White Bullet Solutions, the digital marketing transparency experts, today (18th June) announced the continued ad protection partnership with The Police Intellectual Property Crime Unit (PIPCU). PIPCU is a department of the City of London Police, the national lead force for [...]

  • mediarithmics Raises €8m to Expand into UK

    Despite a COVID-19-induced global startup funding slowdown, mediarithmics announces its plans for UK expansion of its open and integrated Data Marketing platform with an €8m capital raise.   In an impending post-cookie world where dynamic consent management is key, mediarithmics, the first [...]

  • A Call to Step Up: Industry Figures Respond to ISBA Transparency Report

    Last month, the Incorporated Society of British Advertising (ISBA) released its Programmatic Supply Chain Transparency report. Responses to the report, which was carried out by PwC, varied, with some industry figures questioning its methodology and others asserting that the report [...]

  • Two Homemade Remakes of Classic Ads More Emotionally Engaging Than Originals

    How do your average Joe’s ad creation skills compare to some of the country's most renowned brands? Even better than the real thing. That’s certainly the case with ITV’s The People’s Ad Break after two homemade remakes of classic ads were found to [...]

  • Unruly Appoints Former Oath and AOL Director Alex Khan as UK Managing Director

    Video ad tech company Unruly, part of Tremor International, today (28 May) announces the appointment of former Oath and AOL Managing Director, Alex Khan, to the position of UK managing director. Following the acquisition of Unruly by Tremor International in January [...]

  • Sojern Releases Latest Insights on European COVID Travel

    Sojern has released its latest findings on how travel trends in Europe are being impacted by the COVID-19 outbreak. The most recent insights, from data collected yesterday (26 May), are based on over 350 million traveller profiles and billions of [...]

  • Understanding Identity and Targeting in a Post-Cookie World: IAB UK

    When Google announced earlier this year that it would be phasing out the use of third-party cookies in Chrome within two years - following similar moves by Mozilla’s Firefox and Apple’s Safari - it heralded in a new era of [...]

  • S4 Capital Adds Digodat to MightyHive; UK Advertisers Expect Modest Recovery in June

    In today's ExchangeWire news digest: S4 Capital's MightyHive is joined by Latin-American tech consultancy Digodat; UK media buyers cautiously anticipate some improvement to ad spend from next month; and Facebook launches the Shop feature, allowing users to buy directly from [...]