Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers and sellers, commemorated Earth Day by announcing its partnership with Cedara, the carbon intelligence platform, to become the first digital advertising platform to holistically [...]

IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns, and Scibids, a leader in artificial intelligence (AI) applied to media buying, have announced a partnership to reduce the environmental impact of digital campaigns purchased via programmatic advertising [...]

Sustainability has become one of the biggest concerns for consumers and businesses alike in recent years. The advertising industry is no exception, with firms from across the sphere urging for greater action to be taken to tackle the negative impact [...]

Croud, the global, full-service digital marketing agency, today (April 24th, 2023) announces a new partnership with Cedara.  Cedara is the carbon intelligence platform that provides climate management solutions for businesses tackling their carbon output, is a member of the Ad Net [...]

Sharethrough, one of the top global independent omni-channel ad exchanges, today (March 14th, 2023) announced the 2023 Green Media Summit, a one-day event that empowers attendees to understand the impact of media on sustainability and how the digital advertising industry [...]

Hubvisor and Media.Figaro has announced the launch of DIRECT DEAL, the company’s new SPO solution for increased transparency, value, and environmental responsibility.  Built by Hubvisor, DIRECT DEAL allows Media.Figaro to offer deals via a disintermediated programmatic route, thus constituting a complementary [...]

Playground xyz, the leading attention measurement and optimisation company, released a study today (March 2nd, 2023) leveraging Scope3 data that found carbon emissions from digital ad campaigns can be reduced by 63% when campaigns are optimised for attention time. The study [...]

fifty-five, a global martech consultancy that empowers brands to unite and fully optimise siloed data across all channels to drive business results, today (February 16th, 2023) unveiled record-setting growth for 2022 and an expanded suite of offerings to help companies [...]

Cedara, the carbon intelligence platform, announced its executive team's expansion and appointed Eric Shih as chief operating officer. Shih will lead the company’s global expansion and manage their growing commercial and operations teams. Eric Shih, COO, Cedara With over 20 years of [...]

GumGum, a contextual-first, global digital advertising platform, today (February 7th, 2023) announces a new partnership with Cedara, the carbon intelligence platform.  Utilising Cedara’s Enterprise software solution, GumGum will now have access to carbon measurement, reduction and reporting tools, a carbon offset [...]