ExchangeWire Research

  • Content Marketing Spend on the Rise; Original Digital Video is the Way Forward

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Content marketing spend continues to increase; More ad spend on original digital video programming; and one-third of display ad investment transacted programmatically. 

    Content Marketing Spend to Reach €2.12bn (£1.68bn) by 2020

    In the coming four years, spend on paid content placement will experience a boom in Europe. Growing by a massive 186% by 2020, [...]

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  • Programmatic Ads Drive Greater ROI; Ideal Video Ad Length is 15 Seconds

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Programmatic ads return more ROI than traditional media; Micro ads communicate effectively; and Live content drives ad view growth.

    61% of UK marketers think programmatic ads return greater ROI than traditional media

    According to AdRoll’s State of the industry UK report 2016, programmatic is more lucrative than traditional media. Approximately [...]

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  • Ad Viewability Falls Across Europe; Digital Political Ads More Influential Than TV Ads

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Online ad viewability drops across Europe; Political ads more influential on digital than on TV; Discrepancies in conversion rates between iOS and Android; and Connected TV is on the rise in China.

    Online ad viewability drops

    Of all surveyed European markets, the UK had the lowest viewability rate in Q4 2015, a [...]

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  • Building Winning Cultures in the Age of Programmatic

    The current debate around commercial media is dominated by technology. Yet people remain the industry’s lifeblood, and culture its driving force. In this piece, David Clayton, managing director, True & North (pictured below) argues that getting the culture of an organisation right is essential for short- and long-term success. 

    I have seen firsthand how winning cultures are a vital growth driver. True & North conducted new research to identify the relevance and importance of culture in driving sustainable growth. Commercial leaders at [...]

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  • UK Ad Revenues Rise 27.5% Despite Ad Blocking; 65% of Publishers See Ad Blocking As a Threat

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: UK Ad Revenues Rise 27.5%, despite ad blocking; 65% of publishers see ad blocking as a threat; majority of advertising sees fall in consumer trust.

    Ad spend rising despite threat from ad blocking

    Within the UK, in the first half of 2015, ad spend reached a record £3.98bn, a 13.4% [...]

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  • Now and Next: Artificial Intelligence

    Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature focuses on Artificial Intelligence.

    25% of jobs to be transformed by Artificial Intelligence  

    In the US, 16% of jobs that are currently carried out by a human are set to be replaced by robots and cognitive computers within [...]

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  • 73% Drop in Illegal Site Advertising; The Cost of Ad Blockers to Reach $22bn

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: operation Creative sees 73% drop in top UK advertising on illegal sites; cost of ad blockers to reach USD$21.8bn; 15-24 year olds use smartphones every other minute; and mobile video sees four figure growth and a record amount of clicks

    Operation Creative sees 73% drop in top UK advertising on illegal [...]

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  • Instagram Mobile Ads to Snap Up $595m Revenue; APAC Brands Must Meet Customers on Mobile

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Instagram mobile ads to snap up $595m; APAC brands must meet customers on mobile; Australia leads global programmatic industry; GroupM shuffles SEA leadership positions; and ExchangeWire seeks participants for DMP survey.

    Instagram mobile ads to snap up $595m

    Instagram is projected to generate US$595m in mobile ad revenue globally this year, with spending fuelled by improved targeting capabilities [...]

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  • UK Ad Viewability Falls Below 50%; US Programmatic Spend Reaches Record $10.1bn

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: UK ad viewability falls below 50%; US programmatic spend reaches record $10.1bn; UK agencies see programmatic native as major opportunity; and majority of Brits want BBC license fee scrapped.

    Ad viewability is declining in the UK

    In the UK, online ad viewability fell to 49% in Q2 2015, a 7% decline from [...]

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  • Yahoo Report Strongest Growth in Display Since 2010; Microsoft Report $2.1bn Loss

    Yahoo, Microsoft, Apple, and SAP report strong earnings, pointing to continued growth in online advertising, mobile, and cloud services. 

    Yahoo Report Strongest Growth in Display Since 2010

    Yahoo reported revenue growth of 15% year-over-year yesterday driven by strong growth in display and innovation in mobile search, as the company continues to transform. GAAP revenue increased from $1,084m in Q2 2014 to $1,243 in Q2 2015. However, increased cost of revenue ($44m in Q2 2014, $200m in Q2 2015) and a loss from [...]

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