ExchangeWire Research

  • Content Marketing Spend on the Rise; Original Digital Video is the Way Forward

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  • Programmatic Ads Drive Greater ROI; Ideal Video Ad Length is 15 Seconds

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  • Ad Viewability Falls Across Europe; Digital Political Ads More Influential Than TV Ads

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  • Building Winning Cultures in the Age of Programmatic

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  • UK Ad Revenues Rise 27.5% Despite Ad Blocking; 65% of Publishers See Ad Blocking As a Threat

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  • Now and Next: Artificial Intelligence

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  • 73% Drop in Illegal Site Advertising; The Cost of Ad Blockers to Reach $22bn

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  • Instagram Mobile Ads to Snap Up $595m Revenue; APAC Brands Must Meet Customers on Mobile

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  • UK Ad Viewability Falls Below 50%; US Programmatic Spend Reaches Record $10.1bn

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  • Yahoo Report Strongest Growth in Display Since 2010; Microsoft Report $2.1bn Loss

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