Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today (16th September, 2025) released the United Kingdom August 2025 Top Mobile Gaming Apps Rankings for Programmatic Advertising Traffic Quality on the Apple App Store and the [...]

Overwolf Ads, the leading platform for in-game advertising, announced the launch of The Leaderboard Insights Podcast, a new podcast designed for marketers, brands, and media agencies who want to understand how advertising in gaming works, how to advertise in gaming [...]

In today’s Digest, we discuss Google being hit with €2.95bn EU fine, Anthropic’s class action payout, and Midjourney’s DC image lawsuit. We also discuss Roblox adding a video feed, AI tools, and tightening age checks.

Afterverse, the game studio behind the global hit PK XD, has partnered with ad quality leader AppHarbr to raise the bar for kid-safe advertising across its metaverse. Through real-time ad quality control, the studio proactively blocks malicious, inappropriate, and intrusive ads, [...]

Overwolf Ads, a world-leading platform empowering brands and advertisers to reach over 100 million monthly gamers, today (28th August, 2025) announced the expansion of its European operations with the appointment of Adam Davis as director of brand partnerships. This strategic [...]

In this edition of her weekly column, Shirley Marschall fires up the joystick and mashes the d-pad, as she examines how the latest measurement framework from the IAB Tech Lab can help in-game programmatic catch up to rival channels. (From one [...]

iion, the leading game advertising platform, today (21 July, 2025) announced a strategic partnership with TCL, a top global tech brand in display technology and consumer electronics. This collaboration integrates iion’s game advertising capabilities into TCL’s connected TV (CTV) ecosystem, [...]

MarkApp, the global contextual DSP and mobile app marketplace, has announced a new partnership with AdSpin Games, a division of SpinX and developer of high-performing casual and hyper-casual mobile games. The integration brings AdSpin's premium owned-and-operated (O&O) gaming inventory into [...]

Mistplay, the pioneer of play-and-earn in the rewarded ad space, today (May 20th, 2025) announced the addition of Marc Bearman as general manager for new ad tech products. With over a decade of experience shaping the ad tech industry, Marc [...]

iion has formed a strategic partnership with Play.Works, integrating the leading connected TV (CTV) gaming provider's premium inventory into iion's advertising platform. This collaboration gives advertisers access to high-impact video environments on the largest screen in the home.  Play.Works delivers over [...]