The GDPR is finally upon us. For many, if not all of us, the date of 25 May 2018 was only the beginning. There’s still a lot of work to be done and still a lot to be understood, across [...]

Digital advertising is a complex industry, where challenges and opportunities are plentiful. As the General Data Protection Regulation (GDPR) and artificial intelligence (AI) bring more of both, ExchangeWire caught up with recently promoted Adform COO, Oliver Whitten (pictured below), to [...]

Mobile continues to drive programmatic growth, reaching record highs in 2017 – and promising outlooks for the future. That makes it more important than ever to get attribution and measurement right, says Itamar Benedy (pictured below), CEO, Glispa. In this Q&A [...]

Experienced marketers and merchandisers understand that every few years there is a ‘-geddon’ or ‘-ocalypse’ that monopolises the industry’s attention – sparking fear, changing priorities and, in some cases, altering the landscape forever. In this piece, James Norwood (pictured below), EVP strategy [...]

By using 'legitimate interest', online publishers and vendors are playing Russian roulette with their users' data, writes Stuart Austin, digital consultant, ConsentEye. Now GDPR is in place, many publishers and tech vendors are banking on 'legitimate interest' to cover their use [...]

After months of speculation about how GDPR will change programmatic, the deadline for compliance has finally come (and gone). The Media and Marketing Privacy summit, which took place just before the deadline (22 May) made a few final predictions about [...]

AI has recently pushed programmatic to new heights. But how are the new regulations regarding data privacy going to impact AI and machine learning? ExchangeWire discusses the future of AI with Jeffry van Ede (pictured below), co-founder & CEO, Simplaex. ExchangeWire: [...]

GDPR is officially here, and according to a recent eMarketer survey, only 6% of firms said that they were ready for the new European Union privacy laws. Given the prospect of such a large-scale disruption, and the uncertain nature of [...]

The General Data Protection Regulation (GDPR) amplifies the reliance of advertisers in Europe on publishers’ consent and contextual data. After all, these factors are essential to the survival of the entire digital advertising ecosystem. In this piece for ExchangeWire, Eric Tucker [...]

Europe and European companies have tended to lead the pack when it comes to data protection concerns and regulations. ExchangeWire chats with Amit Dar (pictured below), general manager U.S. of global end-to-end mobile advertising platform Taptica about ensuring data privacy within [...]