Adsquare Integrates with Amazon Marketing Cloud to Deliver Location-Intelligence Powered Targeting & Measurement
Adsquare, the leading location intelligence platform for programmatic marketing, announces its integration with Amazon Marketing Cloud (AMC). This integration enables advertisers to turn real-world consumer behaviour into digital performance—bringing Adsquare’s location intelligence directly into the heart of one of the [...]
Taptap Digital Launches Total Retail to Connect Brand Advertising to Retail Media
Taptap Digital, the area-based marketing platform powered by location intelligence, has launched Total Retail, a breakthrough solution designed to help FMCG advertisers drive meaningful retail outcomes by bridging the gap between brand advertising and retail media. As the retail media landscape [...]
Displayce, the First DSP DOOH to Integrate Echo Analytics' Global Point of Interest Library
Displayce, the leading European programmatic platform for digital out-of-home (DOOH) advertising, announces a strategic partnership with Echo Analytics, a pioneer in geospatial data solutions. Displayce became the first DOOH DSP to integrate Echo Analytics' premium library of points of interest [...]
La location intelligence di Taptap Digital sbarca in Italia con un nuovo Sales Director
Taptap Digital è un’advertising tech company specializzata in intelligenza geospaziale e analisi per programmatic media. La sua piattaforma proprietaria full stack, Sonata, arriva in Italia per offrire agli inserzionisti nuovi modi per pianificare e misurare campagne omnichannel che utilizzano location [...]
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