How are walled gardens impacting an advertiser's ability to effectively measure digital advertising activity? They are removing the necessary impartiality required for a fair metric assessment, according to Theo Theodorou, EMEA MD, xAd. Writing exclusively for ExchangeWire, Theodorou explains how transparency [...]

dmexco has quickly established itself as Europe’s premier ad tech event, with the 2016 edition welcoming 50,000 delegates and over 1000 exhibitors listen to A-listers from the world of marketing, including Sir Martin Sorrell and Twitter founder Jack Dorsey, talking [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Grey audiences booking holidays online; iOS not immune to app-install fraud; [...]

The world of measurement is often a somewhat murky one in digital advertising, with accurate cross-device, cross-channel, and cross-platform measurement cited as the holy grail for many. What's stopping us? David de Jong (pictured below), co-founder and CEO, Screen6, firmly believes the [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Micro moments; Insta-fashion; Brexit’s effect on ad growth; and Creativity through [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m) for Beeswax; Adform's Audience Base DMP; Ad monetisation platform for Improve Digital; Third funding round for Meetrics; Adsquare PMP for [...]

Ask the industry what we can expect to see at dmexco this year and how the industry has developed, then sit back and let the opinions flood in. ExchangeWire hear from a plethora of industry experts and from the wide range [...]

We often talk of convergence, interoperability, and the evolution of media, but how is the ecosystem actually changing? Ramsey McGrory (pictured below), CRO, Mediaocean tells ExchangeWire how, from their unique position within the industry, they see it changing and what these [...]

The single customer view has been on the tips of marketers’ tongues for some time now. There is a stigma that the single customer view is unachievable. However, some brands are successfully working towards a robust strategy and creating a [...]

In a tough and competitive startup environment, European industry recognition, which applauds a company's ability to innovate in an established ad-tech ecosystem, is surely a valuable accolade for any ad-tech startup. Following Adludio's recent 'Best Ad Tech/Marketing Start Up' award [...]