Pubstack is running the online event ‘How to go from a good to a great Ad Refresh strategy?’  In their continuous quest for creating more revenue streams, publishers have tested many monetisation strategies. Among them, Ad Refresh is very efficient, as [...]

The partnership unlocks targeting across high-quality publisher inventory without the use of third-party cookies and device IDs. Neustar Inc., a TransUnion company, today announced a partnership with Permutive to enable trusted connections between advertisers and publishers by bridging the gap between [...]

Yieldmo, a leading technology company, has announced several new high profile publisher partnerships with MailOnline, Reach, and The Telegraph. In addition, it has appointed John Tigg as general manager, International, Guy Jackson, as UK commercial director – both based in the [...]

Bidstack Group PLC, the native in-game advertising group, has announced a new partnership with Xaxis, GroupM’s outcome media specialist. The partnership enables Xaxis to access Bidstack’s extensive portfolio of seamless in-game ad formats and branded experiences. It also provides Xaxis with [...]

OnAudience.com, one of the world’s largest audience data providers and subsidiary of Cloud Technologies Group, supports Tech To The Rescue (TTTR) as a Founding Partner. TTTR is an international initiative that gathers tech companies to help social impact organisations around [...]

Ahead of ATS London 2021, John Stoneman, senior vice president of global demand at TripleLift, discusses pricing and inventory in the UK and the US in this exclusive Q&A.   Which channels have seen the highest demand for inventory in the UK over [...]

Pubstack, la plataforma de optimización del rendimiento publicitario, ha lanzado el primer módulo de su nuevo producto de optimización automatizada. El módulo utiliza tecnología avanzada y permite a los editores implementar Smart Ad Refresh y generar ingresos publicitarios extra de [...]

InMobi, a global technology, media and marketing solutions provider reaching billions of people around the world, today announced that InMobi Exchange is now offering in-app header bidding across substantially all major mediation platforms, including AppLovin MAX, Amazon Transparent Ad Marketplace, Fyber FairBid, Google Open Bidding, ironSource and MoPub Advanced [...]

BidMind by Fiksu, a comprehensive DSP that provides granular targeting solutions for marketers, has partnered with The Media Trust, a digital risk management provider with a strong focus on securing the advertising supply chain. The partnership aims to ensure a [...]

Adform, the Integrated Advertising Platform (IAP), has today announced a direct integration with the leading global technology provider for digital audio advertising solutions, AdsWizz. The partnership will simplify the process of running programmatic audio campaigns at scale for advertisers via the [...]