Curated Deals at the Heart of the Collaboration Between Weborama & Equativ
Weborama and Equativ (formerly Smart) are strengthening their partnership to serve publishers, advertisers, and agencies. The semantic analysis specialist has chosen the independent ad tech’s curation solution to exploit and activate its semantic, cookieless and consentless contextual segments directly on [...]
Reach Adopts LiveRamp’s Authenticated Traffic Solution to Power People-Based Advertising
Today (August 8th, 2022), LiveRamp, the leading data enablement platform, announces a strategic partnership with Reach, the UK’s largest commercial, national, and regional news publisher to use its Authenticated Traffic Solution (ATS). ATS enables the world’s top marketers to buy authenticated [...]
Hawk Strikes Global Partnership with Azerion’s Proprietary SSP
Hawk Platform, the fully multi-channel demand-side platform (DSP), announced a global partnership with Azerion’s proprietary SSP, Improve Digital. The collaboration with the digital entertainment and media platform will enable marketers to reach Azerion's audiences at scale, via impactful rich media [...]
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