The UK ad tech industry is a thriving, cutting-edge, globally renowned talent hub; but success is by no means guaranteed for start-ups. While programmatic advertising spend in the UK is predicted to reach £2.5bn this year, new arrivals must navigate [...]

On Monday, 13 June, Microsoft Corp (NASDAQ: MSFT) announced the acquisition of LinkedIn Corporation (NYSE: LNKD) for a cash deal valued at USD$26.2bn (£18.44bn). With the help of industry leaders, ExchangeWire evaluate this huge deal. Microsoft’s announcement that it is acquiring LinkedIn [...]

In our latest column from the IAB’s Display Trading Council, Danny Hopwood, VP solutions & platform operations EMEA, Publicis Media, shares with ExchangeWire a common frustration among the conference-going crowd, where an outsider’s attempts to simplify our industry solely leads [...]

Last week (31 May) Vista Equity Partners added Marketo, Inc. (NASDAQ: MKTO), to their stable of marketing automation, CRM, eCommerce and advertising software technology. In this piece, we delve beneath the surface of Vista's acquisition strategy and unveil the potential to [...]

Financing growth in ad tech is big business. It can be a minefield for ad tech firms to know where to start when they are looking at going down the route of outside investment. Following Affectv's recent funding announcement, ExchangeWire [...]

Expansion into the US is an aspiration for many budding ad tech companies that have put down roots in EU markets. But, with cross-border barriers to entry and stiff competition in the home market, how can these EU ad techs [...]

ExchangeWire recently published a piece on the subject of how venture capitalists are failing UK ad businesses. This prompted a lot of discussion; in particular how this issue isn't just limited to the UK, but is prevalent across all of [...]

Around three-in-ten ad tech/martech deals in Q4 2015 involved ad platforms, rising significantly from the previous quarter, where such deals only accounted for 7% of all transactions. This research from specialist M&A advisor Results International showed that data-driven and marketing [...]

The UK ad tech industry is a hot bed of innovative talent. So why is homegrown funding so hard to come by for its ad tech companies? ExchangeWire talks to Nick Moutter (pictured below), CEO and co-founder of Admedo about how [...]

Today, consumers bounce from screen to screen, publisher to publisher, and advertisers are on a mission to try to keep up. Many cross-screen technology companies have emerged over the last few years, each offering solutions for advertisers to manage their [...]