In an industry-first initiative, The HOOOP Collective, a marketing collective focused on sustainability and circular economy, has partnered with The GoodNet, a global ESG data company, to co-create India’s first ESG Media Index and marketplace; a country-specific framework and metrics [...]

MarkApp, the global contextual DSP and mobile app marketplace, has announced a new partnership with AdSpin Games, a division of SpinX and developer of high-performing casual and hyper-casual mobile games. The integration brings AdSpin's premium owned-and-operated (O&O) gaming inventory into [...]

Taboola,  a global leader in delivering performance at scale for advertisers, today (June 4th, 2025) announced an enhancement to Realize, its performance marketing platform, called Predictive Audiences. Predictive Audiences helps advertisers discover untapped, high-converting customers so they can meet performance [...]

Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, today (May 20th, 2025) announced an integration of LinkedIn’s Marketing API. This new integration enables advertisers to seamlessly author and preview LinkedIn ads, sync campaigns, and [...]

GeoEdge, a leader in malware detection and ad-quality technology, is now available in APS Connections Marketplace (CxM), offering global ad security protection to publisher customers. Publishers can now deploy advanced protection directly through APS portal without the need for additional [...]

StackAdapt, the leading technology company in advertising and marketing, today (May 7th, 2025) announced the launch of its new email marketing and Data Hub solutions. This expansion helps marketers bridge the gap between ad tech and martech—increasing efficiency, streamlining workflows, [...]

We look at the findings from the latest IPA Bellwether report, with insights from experts across the marketing industry.  Overall marketing budgets for Q1 2025 fell for the first time in four years, the latest IPA Bellwether report reveals. A net [...]

JWP Connatix, the leading video technology and monetisation platform, today (April 15th, 2025) announced its comprehensive video hosting and streaming solutions are now available in AWS Marketplace. This offering empowers businesses to seamlessly scale their video delivery and monetisation strategies, [...]

adWMG is excited to announce an expansion of its product line, now offering targeted user acquisition services for Steam game advertisers. With the growing demand for effective and impactful marketing strategies in the gaming industry, adWMG is proud to extend [...]

With the cookiepocolypse upon us and privacy violations making brands vulnerable, zero-party data adoption could be the silver lining to help marketers thrive. Can your brand tap into ZPD to thrive in a post-cookie, hyper-personalised world? In her latest feature, [...]