Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions. Oracle Moat’s iconic verification solution will give publishers, agencies and advertisers access to trusted third-party measurement [...]

Hubert Świtalski, Meetrics country manager Polen, steigt auf zum regional manager Central and Eastern Europe. Damit übernimmt er die Geschäftsentwicklung, Neukundenakquise und Bestandskundenbetreuung in den schnellwachsenden Märkten Europas. Hubert ist weiterhin für seine Kunden tätig und engagiert sich auch in [...]

Hubert Świtalski, country manager of Meetrics for Poland, will be promoted to the position of regional manager CEE. He will be responsible for business development in fast-growing European advertising markets, for customer acquisition as well as for fostering existing relationships [...]

DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced the appointment of Doug Campbell as chief strategy officer. In his role, Campbell will be responsible for global strategy and corporate development. He will report [...]

In today's news digest: Irish broadcast giant RTÉ launch two new research tools for advertisers; Canada-based design and experience agency Jam3 have entered a conditional deal to merge with S4 Capital's MediaMonks; and Bloomberg Quicktake has seen viewer numbers thrive [...]

In today's ExchangeWire news digest: global mobile tech company Digital Turbine acquires publisher monetisation firm AdColony; Roku and Nielsen team up to develop TV advertising in the age of streaming; and Snap reveals they're in a strong financial position, but [...]

DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced broad availability of DV Authentic Attention™. DV Authentic Attention™ is the first privacy-friendly data solution in the market to provide timely, impression-level insights to optimise [...]

DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced that it has received Media Rating Council (MRC) accreditation for display and video rendered ad impression measurement and sophisticated invalid traffic (SIVT) filtration, including app fraud, [...]

Im vierten Quartal nahm die Sichtbarkeitsrate für Display-Werbung deutlich ab, am drastischsten bei mobilen Umfeldern. Bei Video-Werbung setzt sich der Abwärtstrend fort und erreicht einen Jahrestiefstand. Im Jahresendgeschäft sank die durchschnittliche Sichtbarkeit von Display-Anzeigen um fünf Prozent auf 59 Prozent. Auch [...]

The average viewability rate of video ads dropped significantly in the last quarter. Meanwhile, display ad viewability remained largely unchanged. Towards the end of a turbulent year of crisis, the international average video viewability rate fell below 90% to now 86%. [...]