Brands Will Be More Selective with Ad Tech Investments: Q&A with Ryan Kangisser, Mediasense
ExchangeWire speaks with Ryan Kangisser (pictured below), managing partner, MediaSense, about how the pandemic has affected the rate of digital transformation, and how brands will accelerate their efforts around measurement, data, technology, and dynamic content. Exchangewire: Prior to COVID-19, what was [...]
Amazon Faces New EU Probe; Nielsen Adds Addressable to TV Measurement
In today's ExchangeWire news digest: the EU Commission launches a new investigation into Amazon over alleged misuse of third-party seller information; Nielsen expands its TV measurement currency to include addressable ads; and IPG Mediabrands launches Mediabrands Content Studio Amazon hit with [...]
Adverity Launches Augmented Analytics
Adverity, a leading force in marketing data intelligence, today launched Augmented Analytics, an automated tool for marketers. Using artificial intelligence (AI) and machine learning, it can access hidden insight and provide critical intelligence on data to improve marketing measurement effectiveness [...]
Warning: include(partials/pager.php): Failed to open stream: No such file or directory in /app/wp-content/themes/ew-com/index.php on line 97
Warning: include(): Failed opening 'partials/pager.php' for inclusion (include_path='.:/usr/local/lib/php') in /app/wp-content/themes/ew-com/index.php on line 97
Follow ExchangeWire