ExchangeWire bündelt ab sofort die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Neuer Geschäftsführer bei Unruly Deutschland; Adventori öffnet deutsche Niederlassung; Mobile Internetnutzung wächst weiter; Ad-Tracking bei Deutschen unbeliebt; und Fünf Fragen an die MMA [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Less ad fraud in UK; SpotX and Vemba partner; Integral Ad Science and AOL; Brandwatch expands to France; and new CEOs for iotec [...]

Wednesday (12 October), PwC and IAB UK released the latest digital ad spend study, with the long-awaited news that mobile ad spend (£802m) has taken over desktop spend (£762m) for the first time. In fact, it is mobile that has driven [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: The Trade Desk tunes into programmatic audio in APAC; OohMedia makes a move for ECN in AU; [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC retailers struggling to deal with consumer data; AU mobile ad spend outpaces TV for first time; [...]

There is much confusion muddling China's ad tech market and shaking marketers' confidence in programmatic, which can only be resolved with transparency and clarity about the benefits that a robust system can bring to the local industry. Speaking to ExchangeWire [...]

Programmatic has long entered the mainstream. According to latest statistics by the IAB, programmatic has been particularly successful in the mobile sphere, with 45% of display advertising in Europe traded through programmatic solutions. But what about the lesser-known markets? As [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded by News Corp. and supports LinkedIn ads; AppLovin sold to Chinese investors; Google updates ad products; No data exchange between Facebook [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Pre-roll versus mid-roll video ads; Growth of programmatically traded ads; FMCG [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Micro moments; Insta-fashion; Brexit’s effect on ad growth; and Creativity through [...]