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  • Global Charity Epic Foundation Uses Innovative Mobile Video Ad Format to Drive Donations

    Ogury, a global technology leader in mobile advertising anchored in privacy protection, recently donated over USD$1m in ad space to non-profit organisations. This includes Epic Foundation, which used Ogury’s innovative ad format Thumbnail Ad to increase donations. Epic Foundation is a [...]

  • Predictions 2022: Mobile & In-Game

    In the fourth article in ExchangeWire's 2022 predictions series, industry experts give their thoughts on what next year looks like for Mobile and In-Game. Two closely intertwined areas, both have seen significant growth over the past 18 months, but have [...]

  • Anzu and Comscore Announce Low Invalid Traffic Across Mobile In-Game Ad Campaigns

    Nine months after Anzu, the world’s most advanced in-game advertising company, added Comscore’s leading digital campaign measurement to its reporting, the two companies have announced an average Invalid Traffic (IVT) score of 0.4% across all mobile in-game ad campaigns run [...]

  • Sublime Enhance Their Mobile Video Capabilities with Launching TopRoll® on Self-Service Basis

    Nine months after the successful launch of TopRoll® – their pioneering mobile video ad format offering fully viewable completion – Sublime, an Azerion company, strengthens their capabilities by making it available on self-service basis. Self-served TopRoll® is Sublime’s new solution aimed [...]

  • Taboola Reports Strong Q3 Results and Raises Full Year 2021 Guidance

    Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, have announced its results for the quarter ended September 30, 2021. “The third quarter had some significant milestones for Taboola. It [...]

  • Bidstack Serves an Ace with New Wildlife Studios Partnership

    Bidstack is delighted to announce a new partnership with Wildlife Studios, creators of the world’s most popular mobile tennis game Tennis Clash, which will see them deliver unique branded experiences into the game. The activations will see brands featured across courts [...]

  • GameAnalytics Launches HyperBid

    GameAnalytics, the analytics platform used by over 100,000 game developers, are proud to announce the launch of HyperBid - a powerful new mediation platform specifically engineered for mobile games publishers and developers. HyperBid is an entirely games-focused mediation platform created by [...]

  • Skyrise Intelligence Announces First DSP Integration

    Skyrise Intelligence, the leading audience targeting solution, today (10 November) announced a first-of-its-kind partnership with Sage + Archer. The programmatic Digital Out of Home and Mobile buying platform has become the first DSP to integrate Skyrise Intelligence audience targeting solutions. The [...]

  • Pixalate Launches Industry’s First Ad Fraud Supply Path Optimization (SPO) Technology to Address 75% Increase in IVT Within Arbitraged Supply Channels

    Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today (9 October) introduced the ad industry’s first ad fraud Supply Path Optimisation (SPO) technology, a powerful addition to Pixalate’s Analytics platform. The [...]

  • AudioMob Raise $14million in Series A Funding Valued at USD$110m

    Today (9 November) AudioMob, the tech company that develops in-game audio ads bridging opportunities between audio and mobile, announce that they has successfully raised USD$14m (£10.3m) for their series A funding. The funding comes after the company opened their doors to [...]