While mobile web advertising has been around for a while, there are various challenges for advertisers that are now starting to be addressed with in-app advertising capabilities. And having the ability to access in-app audiences, especially in the mobile gaming [...]

This year the iPhone turns 10 years old, and what a decade it has been. From how consumers use their devices, to how advertisers reach them, the world has turned upside down and there’s no turning back. There have been [...]

Mobile marketing can be a confusing space, as the term encompasses so many types of advertising. One area that perplexes new marketers is the difference between mobile web and in-app advertising. As a result of this uncertainty, some verticals, like [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China fuels in-app ad growth; Google brings store metrics to Singapore; GroupM integrates audience intelligence with Alibaba [...]

Marketers keen to target travellers in Asia-Pacific need to ensure their data is recent and appropriate, or end up completely missing the boat. For travel marketing specialist, Sojern, that meant having the ability to act within 11 seconds after someone [...]

As the world becomes increasingly mobile-oriented, ensuring mobile publishers are capturing maximum yield is of great importance, and something mobile platform Mozoo is keen to address. ExchangeWire speaks with Max Pepe, VP marketing, Mozoo, about the company's recent acquisition of [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Betrugsmasche Device-ID-Fraud; Adjust holt neue Mitglieder in die Coalition Against Ad Fraud; In-App Ad Spend boomt; und Fünf Fragen an Andreas Joebges, RMG. Device ID [...]

Mobile advertising consumption has been growing exponentially every year. For advertisers to properly engage consumers by using the latest capabilities available, they need to be using the best technology to make that happen. Writing exclusively for ExchangeWire, Renaud Biet (pictured [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Video fuels China digital ad spend; Most Asian consumers choose humans over bots; China programmatic ad spend [...]

To mitigate the risk of ad fraud and bots, marketers in Asia-Pacific should not be too dependent on programmatic open exchanges and must combine technology with human oversight. Advertisers should practise caution against relying solely on automation, advised Rob Leach, Kargo's [...]