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  • Independent Publishers: Overcoming Challenges of Focusing on Content & Monetisation

    It's tough being a publisher. Challenges around quality, transparency, and monetisation, to name but a few, mean that publishers have a lot to deal with. ExchangeWire speaks with Pressian Karakostov, CEO, PubGalaxy about some of these challenges, and how the industry [...]

  • UK Q1 2018 Ad Spend Beats Forecast; FreeWheel & Integral Ad Science Partner

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK Q1 2018 Ad Spend Beats Forecast; Partnership Between FreeWheel & Integral Ad Science; New Footfall Tracking Capabilities by mediasmart; Cedato Introduces Contextual [...]

  • Grabbing Gamers & Gaining Visibility with Rewarded Video

    Awareness campaigns are a critical tool for new and established brands alike. The focus of these campaigns isn’t immediate click throughs and conversions; instead, it is on building brand recognition and consumer retention. Traditional awareness campaigns might include TV advertising [...]

  • Growth of Location-Based Campaigns; Bidding Optimisation with QuanticMind

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: On Trend with Location-Based Campaigns; QuanticMind Introduces New Bidding Optimisation Capabilities; Tremor Video DSP Partners with Dstillery; Live Video Ad Views Continue to [...]

  • APAC Publishers Should Tap Advanced Analytics to Get Due Returns

    Publishers that assumed they closed on a great sale might find out otherwise if they had used advanced analytics to more accurately value their assets. In this industry byliner, Oath's Asia-Pacific head of platforms Erin Chao discusses the merits of [...]

  • Consumers Want Benefits from Data Sharing; Video Is Key for App-Install Success

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Consumers Want Benefits from Data Sharing; Video Is Key to App Install Success; Seven West Media Integrates Lotame DMP & Telaria SSP; [...]

  • Rewarded Video Is the Best-Performing Format in Gaming: Q&A with Simon Spaull, AppLovin

    TheGamingEconomy visited Casual Connect Europe this week, where we interviewed Simon Spaull, managing director, EMEA, AppLovin, about the challenges and opportunities of in-app monetisation for gaming developers both big and small. TheGamingEconomy: How do independent mobile gaming developers gain traction in [...]

  • Fortnite Perfects In-Game Purchases as Yearly Revenue Hits USD$3bn

    Fortnite is the break-out gaming success of the year. It has currently got 45 million users playing the game (across platforms) and has a run rate of around USD$3bn (£2.3bn) per year. The game has barely touched the sides in [...]

  • European Advertising Market Doubled; Adobe Acquires Magento Commerce

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: European Advertising Market Doubled Since 2012; Adobe Buys Magento Commerce for USD$1.68bn; PubMatic’s Quarterly Mobile Index Finds Continued Header Bidding Growth; Sonobi [...]

  • Why Gaming Apps Can Win with 6-Second Video Ads

    When King launched its ad business nearly two years ago, you sensed a struggle within the company between the burgeoning ad business and its well-established in-app monetisation strategy. The company has nearly 400 million MAUs, and there was clearly an [...]


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