DoubleVerify Launches News Accelerator Publisher Council to Help Drive Advertiser Investment in News
DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (16th June, 2025) announced the formation of the News AcceleratorTM Publisher Council, a new initiative designed to deepen engagement and transparency between DV and [...]
Taboola Data Reveals Millions of Brits Turn to Martin Lewis Amid Benefits Cuts
Millions of Brits are turning to personal finance guru Martin Lewis amid fears around welfare spending overhaul, readership data from Taboola’s network of publishers indicates. On Tuesday, Work and Pensions secretary Liz Kendall announced her intention to significantly reduce welfare expenditure [...]
European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content; Amazon Launches CTV Audience Tool
News in brief: European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content; Amazon Launches CTV Audience Tool European Industry Committees Create Audience Measurement Coalition Several European joint industry committees, media owner committees, and professional research [...]
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